The provisional estimate of the total sales value of the retail industry in Hong Kong in November 2025 is HKD 33.7 billion, representing a year-on-year increase of 6.5%.

On January 2, the Census and Statistics Department of the Hong Kong Special Administrative Region Government released the latest retail sales figures. The provisional estimate of the total retail sales value in November 2025 was HK$33.7 billion, representing a 6.5% increase compared to the same month in 2024. The revised estimate of the total retail sales value in October 2025 rose by 6.9% compared to October 2024. Comparing with the same period in 2024, the provisional estimate of the total retail sales value for the first eleven months of 2025 increased by 0.4%. In the total retail sales value in November 2025, online sales accounted for 11.2%. The provisional estimate of online retail sales value in that month was HK$3.8 billion, a 28.4% increase compared to November 2024. The revised estimate of online retail sales value in October 2025 rose by 27.2% compared to October 2024. Comparing with the same period in 2024, the provisional estimate of the total online retail sales value for the first eleven months of 2025 increased by 11.4%. After adjusting for price changes, the provisional estimate of the total retail sales volume in November 2025 increased by 4.4% compared to November 2024. The revised estimate of the total retail sales volume in October 2025 increased by 5.3% compared to October 2024. Comparing with the same period in 2024, the provisional estimate of the total retail sales volume for the first eleven months of 2025 decreased by 0.9%. Analyzing the provisional estimates of the sales value by main categories of retailers from high to low, compared with November 2024, the sales value of electrical appliances and other uncategorized durable consumer goods increased by 38.6%. This was followed by jewelry, watches, and luxury gifts (3.6% increase); other uncategorized consumer goods (5.5% increase); clothing (3.0% increase); department store goods (3.8% increase); food, alcoholic beverages, and tobacco (2.0% increase); drugs and cosmetics (9.2% increase); and eyewear (7.3% increase). On the other hand, compared with November 2024, the sales value of supermarket goods decreased by 2.1%. This was followed by automobiles and automotive parts (3.1% decrease); fuel (11.1% decrease); footwear, related products, and other clothing accessories (4.3% decrease); furniture and fixtures (6.1% decrease); books, stationery, and gifts (10.6% decrease); as well as Chinese medicine (1.8% decrease). In the three months ending in November 2025, compared with the previous three months, the provisional estimates of the seasonally adjusted total retail sales value increased by 3.9%, while the provisional estimate of the seasonally adjusted total retail sales volume increased by 2.2%. A spokesman for the Hong Kong Special Administrative Region government stated that the recovery momentum in Hong Kong's retail sales continued in November. The total retail sales value increased significantly by 6.5% year-on-year. Sales in many major retail categories have increased. Looking ahead, with the local consumption sentiment gradually improving along with sustained economic growth and the vibrant increase in visitor arrivals to Hong Kong, the retail business is expected to continue to benefit.