HK Stock Market Move | TRIP.COM-S(09961) rose nearly 5% in intraday trading. It is expected that over 200 million people will travel across regions in China on the first day of the New Year holiday.

Trip.com-S (09961) rose nearly 5% in intraday trading, rising 4.33% to HKD 578 at the time of writing, with a trading volume of HKD 424 million. On the news front, the latest data released by the Chinese Ministry of Transport shows that on December 31, 2025, the day before New Year's Day, the total inter-regional population flow was 207.763 million, a month-on-month increase of 33.7% and a year-on-year increase of 25.4%. On January 1st, it is expected that the total inter-regional population flow will be 208.13 million, a month-on-month increase of 0.2% and a year-on-year increase of 21%. Guosen released a research report stating that looking ahead, overall tourism demand is expected to continue to be robust, with Trip.com benefiting from a solid product supply and high-quality services. The domestic market base is stable and the moat is deep, with market share continuing to increase and profit margins expected to gradually improve. At the same time, taking advantage of the window of opportunity for international development and the policy dividend for inbound tourism, the international platform focuses on scale-first strategy to maintain rapid expansion in multiple regions, driving overall revenue growth of over 15%. Additionally, the company's large share buyback plan and regular dividend arrangements demonstrate a positive attitude towards shareholder returns.