NIO (09866) CEO Li Bin's New Year letter to all employees: The automotive industry has entered the finals competition, NIO needs to make five preparations.

date
11:41 02/01/2026
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GMT Eight
On the evening of January 1st, NIO founder, chairman, and CEO William Li released a letter to all employees. Li stated that the automotive industry has entered the final stage and NIO is confident in achieving high-quality development in the competition.
On the evening of January 1st, NIO Inc. Sponsored ADR Class A founder, chairman, and CEO, Li Bin, released a message to all employees. Li Bin stated that the automobile industry has entered the final stage, and NIO Inc. Sponsored ADR Class A is confident in developing high quality in the competition. Earlier, NIO Inc. Sponsored ADR Class A announced the sales volume for December and the whole year. In December of last year, NIO Inc. Sponsored ADR Class A delivered 48,135 new cars, reaching a historical high, and a total of 326,028 new cars were delivered in the whole year, also reaching a historical high, with a year-on-year growth of 46.9%. In order to cope with the competition in the final stage, Li Bin proposed five requirements: 1. Adhere to technological innovation, continue to focus on the 12 core full-stack technologies of smart electric vehicles, and ensure a leading technological advantage. 2. Resolutely invest in the construction of charging and swapping infrastructure, vigorously promote the electrification of every county and scenic route, improve network density, operational efficiency, and service quality. The plan is to add 1,000 new swap stations throughout the year 2026, with the total number of swap stations exceeding 4,600 by the end of the year, and over 100 scenic routes will be completed. 3. Continue to strengthen the sales and service network construction. NIO Inc. Sponsored ADR Class A, Le Dao, and firefly will jointly develop the sinking market while focusing on key markets, covering sales and service networks in over 210 prefecture-level cities. 4. Focus on deepening the Chinese market while promoting global layout. The plan is to enter 40 countries and regions, with firefly becoming the vanguard. 5. Deepen organizational reform, establish basic operational units based on user value creation, and an efficient operating system based on the operation of all employees.