Dual-brand hotels land in Changchun, Wanda Hotel (00169) and resort create a new model of "snow + city" integration.

On January 1, 2026, the dual-brand hotels of Changchun Wanda Jiahua and Wanda Meihua officially opened, bringing a new accommodation and lifestyle experience to the spring city in the northern region. As a benchmark project of Wanda Hotels (00169) and resorts' "design-construction-operation management" integrated model, its opening is not only an important step in Wanda Hotels and resorts' continuous layout in Jilin Province, but also signifies the deep implementation stage of its "ice and snow + city" dual-wheel drive strategy. From Changbai Mountain Tourism to Tonghua, and then to the core of Changchun City, the boundary between the integration of ice and snow economy and urban life is continuously expanding. The establishment of the dual-brand hotels in Kuancheng District revitalizes the living scene Located in the core of Kuancheng District, Changchun Wanda Jiahua and Wanda Meihua hotels, together with Wanda Plaza, form a vibrant urban complex of "hotel + commercial". The project was created by Wanda Hotel Design Institute, drawing inspiration from Changchun's deep industrial heritage, film culture, and the natural imagery of the "Spring City in the North". Wanda Jiahua Hotel injects an elegant and modern retro style, while Wanda Meihua Hotel creates a living film atmosphere under the "industrial light and shadow", integrating local culture deeply into spatial narratives, achieving a harmonious unity of aesthetic expression and practical functionality. The two hotels have a total of 290 rooms, covering diverse customer groups with differentiated positioning: Wanda Jiahua Hotel focuses on the high-end business and banquet market, equipped with a nearly 900-square-meter pillarless banquet hall and complete leisure facilities; Wanda Meihua Hotel creates a trendy space integrating lobby, coffee, retail, and social areas, with rooms continuing the essence of the brand's industrial design style, complete with intelligent configurations and high-quality hardware to meet the convenient travel needs of young travelers. The two brands complement each other in function and style, jointly building a new urban gathering point that integrates efficient business, exquisite life, and local cultural experience, injecting new vitality into Changchun's urban renewal and consumption upgrade. Living in harmony with the city, integrating into the regional development context The developmental trajectory of Wanda Hotels and resorts in Jilin Province has always closely followed the cultural context and development rhythm of the cities. From the opening of Siping Richesse Wanda Jiahua Hotel in 2016, to the unveiling of Changchun Richesse Wanda Grand Hotel in 2019, Wanda Hotels and resorts have, as carriers of high-end hotels, shaped cities' iconic business travel experiences through spatial narratives and quality services. Subsequently, with the advancement of the construction of Changchun International Film City, Wanda Hotels further extended towards industrial supporting facilities. In 2024, the hotel cluster composed of Wanda Grand Hotel and Wanda Jin Hua Hotel in the core area of the film city was put into operation, focusing on serving the needs of activities related to the film and television industry through conference facilities and reception capabilities. The opening of the dual-brand hotels in Kuancheng District reflects Wanda Hotels' new development strategy in Changchun. The project is located in the political and business hub area, forming a "hotel + commercial" combination with the fourth generation of Wanda Plaza, which helps enhance the level of service and consumer experience in the region. In the future, the hotel cluster in Yongchun Modern Medical City, planned to be completed in 2027, covering the three major brands of Wanda Grand Hotel, Wanda Jiahua Hotel, and Wanda Jin Hua Hotel, will further expand the service boundaries. With a room scale of nearly a thousand, the completed hotel cluster will mainly provide supporting services for pharmaceutical industry clusters, exhibition activities, etc. Overall, the development of Wanda Hotels in Changchun showcases a transformation from exploring cultural themes to deep integration with the city's key industries. Ice and snow as the core, constructing a comprehensive cultural and tourism ecosystem As one of the important birthplaces of ice and snow sports in China, Jilin Province possesses unique ice and snow resources and national influence. Wanda Hotels and resorts, with ice and snow economy as the core pivot, have constructed an ice and snow ecosystem covering outdoor skiing destinations and urban consumption scenes in Jilin Province. The core advantage of Wanda Hotels and resorts operating ice and snow projects lies in the integrated capabilities and mature model replication experience from development to operation. With over a decade of successful practice at Changbai Mountain Tourism Wanda International Resort, it has the comprehensive strength to implement complex cultural and tourism projects. In the layout of the ice and snow industry, the Changbai Mountain Tourism project has created a national-level skiing resort benchmark, the Changchun Wanda Ski Resort has set a new model for urban indoor snowfields with an 85-meter vertical drop and a "ice and snow + rainforest" dual theme scenes, while the Wanfeng Tonghua Ski Resort focuses on professional events and ice and snow culture, inheriting historical heritage. The three projects complement each other in customer groups, scenes, and experiences, achieving regional linkage through air routes, high-speed rail, and other transportation networks, jointly building a "1-3 hour ice and snow living circle" in Jilin Province, forming a comprehensive seasonal and regional service system covering family vacations, professional training, and urban leisure. This not only serves professional players but also allows the general public to enjoy the convenience and fun of ice and snow sports. Additionally, since joining the TONGCHENGTRAVEL ecosystem, Wanda Hotels and resorts, through member interoperability and resource integration, have continuously released synergistic effects, significantly improving customer reach efficiency and conversion capabilities, further consolidating their position as an integrated operator serving as a "snow and ice vacation destination". With ice and snow resources as the highlight, hotels as the carrier, and ski resorts as the link, Wanda Hotels and resorts are gradually promoting the integration of city functions and cultural tourism consumption, exploring the construction of a synergistic network of "ice and snow economy + urban life", and helping the ice and snow economy transition from resource dependence to experience enhancement.