"Canadian Buffett" violently bottomed out Under Armour (UAA.US) with over 16% equity, what signal does this release?
In the past ten trading days, the stock price of Under Armour has closed higher for the ninth time, with this strong performance mainly benefiting from further holdings by Fairfax Financial Holdings.
Under Armour's (UAA.US) stock price has closed higher for the ninth time in the past ten trading days, thanks to further buying actions by Fairfax Financial Holdings.
According to the latest filings disclosed by the U.S. Securities and Exchange Commission (SEC), Fairfax and its affiliates have accumulated over 30 million shares of Under Armour, representing 16.1% of its outstanding shares. This ownership stake is significantly higher than the 9% disclosed on December 18.
Despite Fairfax Financial Holdings increasing its stake in Under Armour to 16.1%, it is widely believed that they will not engage in a proxy fight or push for a management restructuring - due to the institution's reputation for long-term value investing. Its founder and CEO, Prem Watsa, has always adhered to a conservative value investment philosophy and is known for discovering undervalued assets in the market. His precise investment vision and steady operating style have earned him the nickname "the Canadian Buffett."
It is worth mentioning that the company's recently released second-quarter earnings exceeded market expectations: sales fell by 5% year-on-year, and earnings per share were at a loss of $0.04. For the 2026 fiscal year, the company expects revenue to decline by 4%-5%, narrowing from the previous guidance of 6%-7%; while earnings per share are expected to reach $0.03-$0.05, significantly higher than the previous expected range of $0.01-$0.02.
The upward revision of the 2026 fiscal year earnings guidance vividly reflects the company's core focus on "brand premiumization" strategy - by focusing on the top 10 core products to achieve efficient resource allocation, strengthening the direct-to-consumer (DTC) channel to enhance brand direct access capabilities, and systematically reducing reliance on traditional "high discount promotions".
As of Tuesday's closing, Under Armour's stock price rose by 7.53% to $5.14; year-to-date, Under Armour's stock price has fallen by almost 40%.
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