Xiamen East (301028.SZ) is planning to change its stock abbreviation to "Ding Rong Yan".

Xiamen East (301028.SZ) announced that the existing brand "Jaguar" under the company's umbrella is not consistent with the original company name, and the overall brand image lacks synergy. At the same time, the geographical and industry attributes of the company name "Xiamen East" are significant, making it easy to confuse with other similar companies containing the word "East" in brand communication. From the perspective of trademark registration, "Xiamen East" is prone to similar conflicts in the company's business and other categories, which is not conducive to the extension and expansion of the trademark, leading to a bottleneck in brand development and limiting the differentiation and expansion of the business scope. In contrast, the new company name "Dingrongyan" is a unique term that is not a common industry term or common word, and has a strong inherent distinctiveness, effectively breaking through the limitations of the original name in terms of geography and industry, injecting a higher level of recognition and imagination into the brand.