HK Stock Market Move | EAST BUY (01797) rose nearly 6% in early trading. Yu Minhong has appointed the successor of EAST BUY, Sun Jin, to serve as the CEO.

date
10:38 29/12/2025
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GMT Eight
Dongfang Selection (01797) rose nearly 6% in early trading, up 4.21% as of the time of publication, at 18.83 Hong Kong dollars, with a turnover of 1.14 billion Hong Kong dollars.
In the early trading session, EAST BUY (01797) rose nearly 6%, and as of the time of writing, it was up 4.21% to HK$18.83, with a turnover of HK$114 million. On the news front, on December 24th, EAST BUY confirmed that Yu Minhong had appointed Sun Jin, Vice President of New Oriental Education & Technology Group, as the CEO of EAST BUY. Previously, Sun Dongxu served as the CEO of EAST BUY; however, on November 6th this year, Yu Minhong announced that Sun Dongxu had officially left EAST BUY due to personal reasons and would no longer be involved in the company's operations. It is worth noting that this month, there were reports in the media that EAST BUY was looking for a "flagship store manager" on recruitment websites, requiring candidates to have over 5 years of retail industry experience and experience in managing the "food+ retail" composite format. Preference would be given to individuals with experience working at convenience store chains such as WeChat, 7-11, and Lawson. According to the recruitment description, the flagship store is planned to be located in the core commercial area of Beijing Centergate Technologies, which is also the location of New Oriental's Beijing headquarters. The store will cover an area of approximately 400 square meters and will include convenience store products, a cafe with light meals and beverages, as well as fresh produce, snacks, and daily necessities.