Cyberspace Administration of China: Regulate the management of online celebrity accounts.

Notice on the Standardization of Internet Celebrity Account Behavior Management Party committees of provinces, autonomous regions, and municipalities directly under the central government's Cyberspace Administration, as well as the Cyberspace Administration of the Party Committee of the Xinjiang Production and Construction Corps: Internet celebrity accounts have a large number of fans and high social attention, with strong influence and demonstration effects on the Internet. In order to strengthen the normalization management of Internet celebrity accounts, guide them to consciously regulate their online behavior, prevent inappropriate online speech and actions from causing negative impacts, our office has formulated a negative list of behaviors of Internet celebrity accounts, providing clear rules on behavioral boundaries. All website platforms must conscientiously implement legal requirements, as well as relevant regulations such as the "Regulations on Ecological Governance of Internet Information Content," "Regulations on the Management of Internet User Account Information," and the "Notice on Strengthening the Management of 'Self-Media'," etc. By comparing with the negative list, strictly fulfill their primary responsibilities, further refine community rules and user agreements related to the management of Internet celebrity accounts, strengthen the management of behaviors such as information dissemination, live interaction, and topic creation by Internet celebrity account operators, guide them to use their influence rationally, and regulate online speech and actions. Local cyberspace authorities must fulfill their territorial management responsibilities, strengthen guidance and supervision, and urge relevant website platforms to do a good job in the standardized management of Internet celebrity account behavior. Negative List of Behaviors of Internet Celebrity Accounts (1) Dissemination of vulgar content. Intentionally using language in an improper manner, creating vulgar jokes, using foul language or vulgar expressions, spreading vulgar and tacky content such as soft pornography and sexual innuendos through means such as skirting the line, using coded language, etc. (2) Advocating negative values. Creating a system of discourse, advocating negative thoughts against the core socialist values such as "lying flat and being lazy," "decadence and pessimism," "flaunting wealth and worshipping money," inciting extreme and radical emotions, ridiculing mainstream values, and creating and selling anxieties. (3) Creating an unsightly and bad image. Creating a character that goes against public order and good customs, such as joking and exaggerating, pretending to be foolish, using ugliness as beauty, self-depreciation, maliciously marketing identities such as "previous criminals," "mafia members," challenging public cognitive bottom lines. (4) Dissemination of false information. Fabricating experiences, impersonating identities, spreading pseudo-knowledge such as pseudo-science, pseudo-history, exaggerating and fabricating product and service effects without proper designation, creating false plots and staged performances, causing confusion and deception. (5) Distorted interpretation of policies and public events. Taking things out of context, interpreting national policies, guidelines, and regulations in a distorted manner, spreading unconfirmed information, piecing together and distorting the reasons, details, and progress of public events, initiating so-called public opinion polls and investigations, manipulating or misleading public cognition, damaging the credibility of the Party and the government. (6) Inciting group conflicts. Inappropriately associating geographical, ethnic, gender, profession information, labeling and sensationalizing social hot events, inciting netizens to quarrel, insult, and provoke each other, creating social contradictions and opposition. (7) Publicly exposing and attacking individuals. Publicly disseminating or propagating others' private information such as names, photos, ID numbers, whereabouts, addresses, etc., or organizing and inciting netizens to publish derogatory, discriminatory, insulting, defamatory, illegal and negative information, inciting online violence. (8) Organizing confrontations and battles. For personal disputes and conflicts of interest, planning or organizing online battles, insults, offline showdowns, attacking competitors, provoking netizens, and monopolizing public resources. (9) Soliciting negative clues. Under the guise of "acting as agents for reporting rights," openly soliciting negative information or commercial secrets about local regions, enterprises, units, others, for the purpose of smearing, attacking, and extorting. (10) Calling on fans to gather. Encouraging netizens to check in at undeveloped areas, major traffic arteries, and other places with security risks, luring fans to visit locations related to hot social events, disturbing public order, and affecting others' normal lives. (11) Engaging in blackmail. Using their "Internet celebrity" status to expose others online as a form of blackmail, demanding special services, "discounts or freebies," and other preferential treatment, or disrupting social order in public places. (12) Engaging in unlicensed operations. Engaging in activities that require specific qualifications such as stock recommendation and investment, medical sales, professional intermediaries, news interviews, preaching without permission or obtaining proper qualifications, as well as other activities prohibited by laws and regulations. (13) Engaging in hidden illegal activities. Operating and utilizing matrix accounts to divert netizens to groups, posting extreme comments, or engaging in illegal and criminal activities such as gambling, fraud, water armies, multi-level marketing. This article is reposted from the official account of "Cyber China," edited by GMTEight: Jiang Yuanhua.