CMSC: Box office exceeds 4.5 billion yuan during the Spring Festival, focusing on the ticketing platforms of top theaters and key film companies.

CMSC released a research report stating that as of 10 a.m. on December 23rd, the total box office of the film market in 2025 reached 51.074 billion yuan, far exceeding the level of the same period in 2024. The box office of the New Year's Day screenings in 2025 has already reached 4.587 billion yuan, exceeding the total box office of the New Year's Day screenings in 2024 and 2023. New Year's Day films have been scheduled one after another, with strong box office performance during the New Year period. The report believes that there are still many high-quality films in reserve that will be scheduled for the Chinese New Year period, making the film and television industry sector worth looking forward to. The main points of the CMSC report are as follows: - The total box office of the film market in 2025 reached 51.074 billion yuan. - As of 10 a.m. on December 23rd, the total box office of the film market in 2025 reached 51.074 billion yuan, far exceeding the level of the same period in 2024. The box office of the New Year's Day screenings in 2025 was 4.587 billion yuan, exceeding the total box office of the New Year's Day screenings in 2024 and 2023. The New Year period in 2025 lasted from November 28th to December 31st, a total of 34 days. The New Year periods in 2023 and 2024 lasted for 38 days and 40 days respectively, with total box office of 4.508 billion yuan and 3.050 billion yuan. As of 10 a.m. on December 23rd, the box office of the New Year screenings in 2025 had reached 4.587 billion yuan, exceeding the box office of the New Year screenings in 2024 and 2023. The films released during the New Year period this year are numerous and diverse, covering genres such as suspense, warmth, action, and science fiction, catering to the diverse viewing needs of audiences. - New Year's Day films have been scheduled one after another, with strong box office performance during the New Year period. - Fantasy time-travel IP "Search for Qin" produced and distributed by Zhejiang Huace Film & TV was scheduled to premiere on December 31st. The original team will debut on the big screen, with 173,000 people interested on Maoyan as of December 22nd. The suspense film "Hidden Kill" produced by MAOYAN ENT, China Film Group, Hengdian Entertainment, and DAMAI ENT was scheduled to premiere on December 31st. The previous works by director Ke Wenli, "Bad Genius" and "Silent," received box office earnings of 1.333 billion yuan and 1.351 billion yuan respectively, achieving both box office and word-of-mouth success. The film "Place of Wushu," produced by Wanda Film Holding, China Film Group, and Beijing Jingxi Culture & Tourism, was scheduled to premiere on December 31st. Directed by Shen Aoxing, the director of "Pushing Hands" and "Nanjing Photograph Studio," the film will begin ticket pre-sales on December 24th. In terms of foreign films, "Maleficent: Mistress of Evil" was scheduled to premiere on December 24th, with a global box office earnings of 488 million yuan and an IMDb rating of 6.9. The film "The Last Princess" produced by Zhanwuguan, MAOYAN ENT, and China Film Group earned over 100 million yuan on its first day of release on December 6th, and has earned a total box office of 356 million yuan so far. The classic IP "Avatar: The Legend of Korra" premiered in Mainland China on December 19th, accumulating a total box office of 441 million yuan. Maoyan predicted a total box office of 1.112 billion yuan in Mainland China. The report believes that there are still many high-quality films in reserve that will be scheduled for the Chinese New Year period, making the film and television industry sector worth looking forward to. Recommendations: - Focus on the films "Hidden Kill" and "Place of Wushu," as well as the distribution business of imported films by China Film Group. "Search for Qin" is mainly invested in and promoted by Zhejiang Huace Film & TV. "Chinese Fairy Tales 2," a collection of Chinese-style fantasy animated short films produced by Shanghai Film, will exclusively air on Bilibili starting January 1, 2026. MAOYAN ENT and DAMAI ENT, as film ticketing platforms, are expected to benefit greatly from the recovery of the film market. It is also recommended to pay attention to high-quality cinema companies such as Wanda Film Holding, Hengdian Entertainment, Omnijoi Media Corporation, as well as high-quality content companies like Mango Excellent Media, Beijing Enlight Media, and CHINA LIT. Risk Warning: Film scheduling may not meet expectations; box office performance after release may not meet expectations, etc.