HK Stock Market Move | At the close, POP MART (09992) rose nearly 5%. Heytea and its popular IP Starbiejoint launched activities in Heytea's global stores.

POP MART (09992) rose nearly 5% in the final trading session, rising 5.13% to 202.6 Hong Kong dollars as of press time, with a turnover of 1.752 billion Hong Kong dollars. On the news front, on December 22, HEYTEA and POP MART's popular IP Star People jointly launched a collaboration event at HEYTEA's global stores. Around the concept of "Winter with Star People", HEYTEA and the healing power of Star People brought customized joint Star People images, joint drinks, joint peripherals, joint theme stores, and inspiration bus flash activities. CICC International previously released a research report stating that POP MART is exploring an independent and replicable path in the creation and operation of IP. For example, Star People was created by illustrators Daxin and Ali, and POP MART signed a contract in 2024. The contract received a good market response within just 1 year. The continuous exploration of IP and operational capabilities is the core competitiveness of POP MART, which can maintain multiple stable fan group IPs and new IPs with high growth potential. The expectations for IP ecosystem incubation and operational capabilities may exist. In the context of weak market sentiment and a significant decline in the previous period, POP MART may already have certain investment value.