HK Stock Market Move | New consumer concepts are generally active, with recent intensive policies boosting consumption. Institutions say they are focusing on structural opportunities in new consumption.

The concept of new consumer stocks is generally active. As of the deadline for submission, MIXUE GROUP (02097) has risen by 7.29% to HK$423.8; LAOPU GOLD (06181) has risen by 5.02% to HK$691; GUOQUAN (02517) has risen by 5.09% to HK$3.51; POP MART (09992) has risen by 3.89% to HK$200.4; BLOKS (00325) has risen by 2.96% to HK$71.3; AUNTEA JENNY (02589) has risen by 2.78% to HK$94.15. In terms of news, recent consumption-related policies have been frequent. The Central Economic Work Conference proposed eight key tasks for next year's economic work, with the first key task being to adhere to domestic demand-led growth and build a strong domestic market. On December 15, an article titled "Expanding domestic demand is a strategic move" was published in the magazine "Qiushi," emphasizing the importance of expanding domestic demand as a strategic foundation and clarifying its fundamental role in overall development. Previously, the Ministry of Commerce and 9 other departments issued several policy measures on expanding service consumption, proposing 19 measures in five areas, including launching a series of "service consumption season" activities and supporting cross-border cooperation between high-quality consumption resources and well-known IPs. Dongxing points out that the investment sentiment in new consumer sector in 2025 has gone through a process from enthusiasm to caution. The continuous policy tightening in 2026 is expected to boost consumer confidence, and investors will tend to look for companies that can truly build solid business models and sustainable profit models in the new consumer sector, rather than purely short-term narratives. The bank believes that the new consumer industry will develop in the direction of three trends and two dimensions. The three trends are health, new utilitarianism, and emotional consumption, while the two dimensions are intelligence and consumer internationalization, and it is recommended to actively focus on investment opportunities in these related directions.