A-share subscription | Shaanxi Tourism (603402.SH) opens subscription, dedicated to becoming a leading provider and service provider of high-quality cultural tourism in the industry.

On December 22nd, Shaanxi Tourism (603402.SH) started issuing shares, with an issuance price of 80.44 yuan per share, a subscription limit of 19,000 shares, a P/E ratio of 12.37 times, and is listed on the Shanghai Stock Exchange with CICC as its sponsoring institution. The prospectus shows that Shaanxi Tourism was established in April 2011, mainly engaged in tourism industry operations focusing on tourism performance, tourism cable cars, and tourism catering, aiming to become a leading provider and service provider of quality cultural tourism in the industry. With rich tourism resources and years of operational experience, the company has become one of the leading companies in the industry with "scenic spots + cultural tourism" as its core business. The company's main business includes tourism operations such as tourism performance, tourism cable cars, and tourism catering. Relying on high-quality tourism resources such as Huaqing Palace and Mount Hua, the company fully utilizes the advantages of integrating tourism resources, professional operation and management, and innovative tourism products to provide tourists with high-quality tourism products and services. In terms of tourism performance business, the company has created high-quality tourism performance works such as China's first large-scale live historical dance drama "Chang Hen Ge", large-scale live painting "1212 Xi'an Incident", and large-scale red live performance "Mount Tai Beacon Fire", using performance as a basis to continuously create carriers for the inheritance of Chinese history and traditional culture; in terms of tourism cable car business, the company has constructed and operated the West Peak Cableway and Huawei Slide in the Mount Hua Scenic Area. The West Peak Cableway has world-class cableway construction technology and leading domestic operational capabilities, and operates the Shaohua Mountain Oji Gorge Cableway in Shaanxi Shao Hua Shan National Forest Park. In terms of tourism catering business, the company's subsidiary Tang Le Palace, a theater-style restaurant, operates with the feature of "Tang-style song and dance + palace banquet", serving as an important window for cultural promotion in Shaanxi Province, known as the "Oriental Moulin Rouge". Shaanxi Tourism has been deeply cultivating in its main tourism performance and tourism cable car fields for many years, with core products in the market for more than 10 years, undergoing long-term market testing and shaping a quality market image and reputation. Years of operational management have allowed the company to have rich operations experience, forming a mature operation management mode. Financially, in the fiscal years 2022, 2023, 2024, and January to June 2025, the company achieved operating income of 2.32 billion yuan, 10.88 billion yuan, 12.63 billion yuan, and 5.17 billion yuan respectively; during the same period, it recorded a net loss of 1.02 billion yuan, a net profit of 5.30 billion yuan, 6.22 billion yuan, and 2.47 billion yuan respectively. Overall, the company's performance during the reporting period showed a stable growth trend.