HK Stock Market Move | WL DELICIOUS (09985) rose more than 6% in the afternoon, and the konjac industry has entered a new stage of standardization and value development. The company's category bonus is confirmed.

WL DELICIOUS (09985) rose over 6% in the afternoon, rising by 5.87% to HK$11.19 at the time of writing, with a trading volume of HK$38.16 million. On the news front, on December 10th, the "New Proposition for Healthy Snacks: Superfood Konjac" conference was held in Xishuangbanna, Yunnan. The event brought together nutrition experts, industry association representatives, industry chain company representatives such as WL, and media representatives to decode the transformation path and future opportunities of the konjac industry. At the conference, the report "Development and Research of China's Konjac Food Industry," compiled by the Konjac Research Center of Southwest University, the Food and Drug Industry Development and Regulation Research Center of the Chinese Academy of Social Sciences, Xinhuanet Co., Ltd., and the China Society of Konjac, was officially released, marking a new stage of standardized and value-added development for China's konjac industry. The report points out that the consumption of konjac food in China has shifted from "single scene, niche crowd" to "multiple scenes, wide range of people," showing characteristics of "health, youth, and convenience." Spicy flavors, konjac tripe category, and the WL brand have become the top three hot topics of interest for the media and consumers. WL's media attention frequency reached 51 times per month, four times higher than the industry average. Guosen previously pointed out that the company has built a certain level of barriers using the category-brand model, with a longer operating duration than most snack companies, and the current konjac category dividend is confirmed.