HK Stock Market Move | Hello HOLD (00653) has risen by over 11% again, achieving a double in the past five days. It plans to join hands with ZYY to develop cross-border new retail business.

BONJOUR HOLD (00653) rose more than 11%, with the stock price doubling in the past five trading days. As of the time of writing, it has risen by 6.9% to 0.124 Hong Kong dollars, with a trading volume of 4.275 million Hong Kong dollars. On the news front, BONJOUR HOLD recently announced that its subsidiary, Zhiyue Supply Chain, has signed a non-legally binding memorandum of understanding with ZYY (08223). Both parties plan to carry out comprehensive strategic cooperation to achieve mutual benefits and expand their cross-border and new retail markets through complementary advantages. The cooperation includes exploring synergies, jointly establishing online and offline cross-border new retail businesses in the Greater Bay Area, and possible business authorization cooperation. According to the memorandum, both parties will utilize their advantages in beauty retail and national operation and sales resources to explore cooperation in market development, product collaboration, equipment support, and talent exchange. They intend to establish a joint venture company and jointly establish a cross-border new retail business model in the Greater Bay Area. In addition, Zhiyue Group intends to authorize some products and equipment to ZYY for sales in the Greater Bay Area. Specific cooperation details will be finalized after the formal agreement is signed.