The great changes in the new consumer potential stock SHANGSHAN GOLD (01939): Launching the "outpost battle" to reshape the gold recycling industry, the arrow of value reassessment is on the string.

In the secondary market, it is not uncommon to see a temporary gap between the short-term stock price performance of a listed company and its long-term growth prospects. Take the representative Baijiu industry in the consumer sector as an example. In 2012-2013, influenced by a series of negative factors such as the plasticizer scandal, "liquor ban," "eight regulations," and "six prohibitions," the entire Baijiu sector suffered a severe blow. At that time, the market value of industry leader Kweichow Moutai evaporated by 70% in just one year in 2013, and the market consensus was pessimistic about the future of Baijiu. However, as history shows, after Maotai "King Returns" and dominated the A-share stock market for a long time, the reasons for pessimism back then are now obviously not worth mentioning. Don't forget the past and learn from the future. The market's short-term bearish expectations often lead to irrational pricing of assets, creating valuable value opportunities. Recently, SHANGSHAN GOLD (01939), whose stock price has been hit hard, is likely to be another typical case. Currently, SHANGSHAN GOLD is in a strategic transformation phase, focusing on the gold main business. SHANGSHAN GOLD is accelerating market expansion, and in the future, it will establish flagship stores, standard stores, and franchise stores in regions with huge consumption potential such as Asia, the Middle East, and Europe, innovative intelligent terminal models to overcome the pain points of the traditional gold recycling industry and meet the expectations of the market and consumers. However, it is worth mentioning that any new consumption model in the early commercialization stage will inevitably go through a "valuation chaos period." Even the now popular POP MART experienced three years of dormancy after going public, and it was not until after 2024 that investors began to re-examine the value of POP MART and the blind box economy behind it. Looking back at SHANGSHAN GOLD, although the company has yet to see a systematic revaluation of its value, it is believed that with the strategic layout of the subsequent deepening of the gold business, the growth visibility of SHANGSHAN GOLD will be higher, and the upward movement of its stock price center will be a natural result. The initial release of the gold main business potential, strengthening the expectation of fundamental improvement On November 27, SHANGSHAN GOLD's 2026 fiscal year first half (April-September 2025) performance report was officially released, confirming that the company's fundamentals have initially improved and "pre-released" the performance of SHANGSHAN GOLD's new business long-term growth potential. The financial report shows that during the reporting period, SHANGSHAN GOLD's revenue increased by 139.8% year-on-year to HK$76.474 million, gross profit increased by 25.2% year-on-year to HK$33.734 million, and the net profit indicator turned from loss to profit, reaching HK$665,000. While the core financial data has been significantly optimized, it is far from enough to fully reflect the "gold content" of SHANGSHAN GOLD's latest financial report. In the first half of the 2026 fiscal year, SHANGSHAN GOLD's gold and gold-related businesses officially started generating revenue. Although the business is still in its early commercialization stage, its scale is still climbing at this stage. However, considering that the gold recycling industry is a trillion-dollar arena and SHANGSHAN GOLD's intelligent terminal model has a unique competitive advantage, it not only meets policy expectations but also resonates with the potential cash needs of billions of gold holders. The growth momentum is not to be underestimated. The growth momentum is expected, firstly, from SHANGSHAN GOLD's unique intelligent terminal business model. The intelligent recycling terminal used by SHANGSHAN GOLD, known as the "gold ATM," was independently developed by the group's sibling company, Shang Intelligence. The device has passed authoritative certifications such as GA38 Public Security Department certification and EU CE certification, integrates artificial intelligence and spectroscopic detection technology, can accurately detect to 0.01 grams in 3 minutes, and real-time links to the Shanghai Gold Exchange price, achieving rapid payment within 30 minutes, significantly improving efficiency and fundamentally addressing the trust issue in traditional gold recycling. Through this authorized cooperation, SHANGSHAN GOLD has gained a solid technological foundation and unique market competitiveness, providing core support for its continuous expansion in the trillion-dollar gold recycling arena. Facing the huge and continuous growth of gold recycling demand at home and abroad, SHANGSHAN GOLD has also built a unique "recycle-retail-customization" full-chain business model, achieving efficient expansion through lightweight layout. With the efforts to reshape the gold and jewelry distribution pattern with intelligent terminals and innovative models, SHANGSHAN GOLD's future growth prospects will also affect the company's fundamental outlook and drive the company's value leap. As the arrow of value revaluation is on the string, the potential new consumer stock "waiting for the wind" This year is a year when new consumer companies are systematically revalued by the capital market. POP MART, LAOPU GOLD, MIXUE GROUP, and others have all experienced a wave of value return market trends. After smoothly navigating through the trust crisis and completing the "rebirth through fire," Luckin Coffee's U.S. stock price has also increased by more than 40% since the beginning of the year. With these highly recognizable new consumer companies taking the lead, investors are wise to position themselves in SHANGSHAN GOLD, whose fundamentals are continuously improving and future growth potential is immense. Just last month, SHANGSHAN GOLD made a significant breakthrough in its financing affairs, successfully completing the sale of 11.88 million shares, raising approximately HK$90 million in net proceeds. This part of the funds will be focused on global channel layout and brand system construction, with a core focus on the scale deployment and technological upgrade of the intelligent gold terminal. It is certain that the injection of this fundraising will propel SHANGSHAN GOLD's global layout into the fast lane. Earlier this year, SHANGSHAN GOLD signed strategic cooperation agreements with Jalonom Oy, a leading Finnish precious metals company, and BASS Gold, a listed gold company in Kazakhstan. Jalonom Oy, a Finnish family business, focuses on precious metal recovery, investment products, and safe deposit box services. After in-depth exchanges, the inspection team highly recognized SHANGSHAN GOLD's innovative "technology + gold" model, and the two parties have reached multiple consensus on technology applications and market entry, formally initiating cooperative exploration in the Finnish market. At the same time, cooperation with BASS Gold, a full-industry chain listed gold company in Kazakhstan, will focus on gold resource development, technological upgrades, and localized expansion in the Central Asian market, achieving deep coordination from upstream resources to terminal technology and further solidifying SHANGSHAN GOLD's supply chain basis and regional landing capabilities in globalization. Next, with a long-term goal of global advancement, SHANGSHAN GOLD is expected to accelerate the deepening of its global business with the support of new external strategic funds. What is interesting is that SHANGSHAN GOLD's strategy to reshape the gold and jewelry distribution pattern with intelligent retailing at its core and the vision of globalization development have many similarities with the strategic propositions and expansion paths of POP MART, MIXUE GROUP, Luckin Coffee in recent years. Taking POP MART as an example, its core advantage is to break geographical and scene restrictions with intelligent terminals to achieve "small investment, broad coverage" global deployment, which is similar to SHANGSHAN GOLD rapidly penetrating blank markets with intelligent recycling terminals - both reduce expansion costs through "hardware standardization + operational digitalization," the only difference lies in the scene. By successfully launching the "advance guard battle" to reshape the gold recycling industry through technological means and innovative models, GMTEight believes that SHANGSHAN GOLD is just one key trigger away from replicating the value return market trend of new consumer star stocks: once the gold main business of SHANGSHAN GOLD truly becomes a new growth point for the company in the future, its investment value will inevitably undergo a systematic revaluation by funds. Looking back at this point, the current depressed stock price of SHANGSHAN GOLD is nothing more than a typical "value opportunity" before its value discovery and return.