HK Stock Market Move | LI NING(02331) rose over 5% in the morning, the world's first flagship store officially landed in Taikoo Li, Beijing, and the Honor Gold Label product series was officially released.

LI NING (02331) rose more than 5% in the morning, up 5.03% to HK$18.57 at the time of the report, with a turnover of HK$425 million. On the news front, on December 14th, the LI NING brand held the grand opening of the world's first Dragon store in Beijing's iconic commercial district Sanlitun Taikoo Li, with the theme "Dragon Shine Opening" and the official launch ceremony of the new Glory Gold Label product series. According to reports, the LI NING Dragon store will create exclusive products and experiences for consumers around the three themes of "Awards Moment," "Competitive Moment," and "Life Moment," aiming to provide consumers with a space that integrates sports spirit resonance, cultural depth communication, and immersive product experience. Experience the deep integration of Chinese culture self-confidence, sports spirit, and professional sports technology. At the same time, the introduction of the Glory Gold Label series and the landing of the new store format Dragon store will create a strong synergistic effect, which is not only an important milestone in the development of the LI NING brand, but also a key practice in upgrading retail channels. On the basis of years of deep cultivation of categories such as running, basketball, training, badminton, table tennis, sports leisure, and outdoor activities, the LI NING brand will continue to expand the coverage of brand consumer groups, enrich the dimensions of consumer scenarios, convey sports spirit and sports culture to consumers, and provide a unique product and service experience.