BONJOUR HOLD (00653) has reached a strategic cooperation plan with ZYY to closely collaborate in the field of cross-border new retail services.

BONJOUR HOLD (00653) announced that its subsidiary, Joyous Supply Chain Management Co., Ltd., has signed a non-legally binding memorandum of understanding with ZYY Holdings Group Limited (08223) on December 11, 2025, regarding a potential strategic cooperation plan between the group and ZYY. This represents the preliminary consensus of the two parties, and any potential cooperation will be subject to the formal signing of a cooperation agreement. The group and ZYY will closely cooperate in the field of cross-border new retail business, including the following aspects: (a) Complementary cooperation: leveraging the group's leading advantages in the beauty retail industry, ZYY's operational experience and sales resources across China, the parties will explore cooperation in market development, product collaboration, equipment support, and talent exchange, actively exploring a mutually beneficial business cooperation model; (b) Exploration of cooperation in the Greater Bay Area: ZYY and Joyous Supply Chain Management Co., Ltd. intend to establish a joint venture, leveraging each other's strengths to jointly establish online and offline "cross-border new retail" in the Greater Bay Area, initiating a cross-border new retail business model; (c) Business authorization cooperation: the group intends to authorize ZYY to sell certain products and equipment in the Greater Bay Area, allowing ZYY to leverage its sales advantages in mainland China to promote the market layout of products and equipment, achieving a win-win situation for both parties. In addition, the potential cooperation plan aims to fully utilize the comprehensive resource advantages of both the group and ZYY, innovate new cooperation models, and achieve a balance between short-term results and long-term strategic goals. This is an important milestone in the diversified development of both parties' businesses. They plan to jointly create a cross-border new retail business model. The group has been actively expanding its business scope and geographical range to achieve business diversification and globalization. Both parties hope that through comprehensive cooperation, business optimization, strengthening of synergies for industrial and technological innovation, significant opportunities will be brought about. The board believes that the potential cooperation plan will further promote the group's continuous development and steady growth in the future, provide profitability, and bring more significant returns to shareholders.