Deep linking, strong resonance, high value: Langjiu's membership service plants a "heart anchor" for consumers!

When the mellow aroma of Chishui River meets the gentle sea breeze of Wanning, Hainan, a covenant about Langjiu unfolds as scheduled on the shores of the South China Sea Peninsula. On December 6, 2025, the Langjiu Manor Membership Conference and the 2026 Langjiu Manor Membership Value-Added Service Launch were held in Wanning, Hainan. Langjiu Manor members from across the country, brand consultant representatives, golf players, and industry guests gathered to witness the induction ceremony of the first 100 Langjiu Manor members of 2026, attending this annual grand celebration. Under the spotlight, the induction ceremony of new members carried a sense of solemnity; a series of exclusive benefits such as the annual member celebration, member exclusive wines, birthday treats, circle activities, etc., were warmly announced. This was not just an annual membership celebration, but also Langjiu's phase-value answer to its thousands of members: From the emergence of the "Qinghua Hui" in 2018, to its upgrade as the "Langjiu Manor Membership Center" in 2021, and now the release of systematic value-added services today, Langjiu has spent eight years building a "value gravity field" deeply integrated into the lives, careers, and social circles of thousands of members, embarking on a journey guided by "long-termism," "consumer-centricity," and "customer-first" principles. Eight years of cultivation, three transformations: Langjiu creates a "value gravity field" for its members Since the launch of the membership system in 2018, Langjiu has evolved over eight years, collaborating with over 60,000 entrepreneur members to establish a leading value exchange platform in over 300 cities nationwide. Looking back at this evolutionary journey, one can clearly see three "key leaps": The first leap occurred in 2018, when Langjiu transitioned from a "product-centric" to a "user-centric" approach. That year, the "Qinghua Hui" VIP club was established, marking the beginning of Langjiu's systematic construction of deep connections with core consumers, sketching a premium lifestyle "value field" beyond the product itself. In 2021, Langjiu upgraded "Qinghua Hui" to the "Langjiu Manor Membership Center," achieving a comprehensive strategic and experiential upgrade: transitioning from providing "product + service" to building a high-end lifestyle and social platform centered around "Langjiu Manor." That same year, the "Langjiu Manor Member Festival" was born, becoming an annual "homecoming agreement" between Langjiu and its members. Langjiu Group Chairman Wang Junlin once said that the Langjiu Manor Member Festival is a concrete manifestation of Langjiu's respect for its members and fans. The festival serves three main purposes: first, to uphold long-termism and pursue excellence in three aspects, making good wine and serving members; second, to advocate for members to "drink better, drink less," promoting healthy drinking habits; and third, to create a platform of shared ideas and values, injecting beauty into their souls. This signifies the evolution of liquor brands from "scene-centric" to "community-centric" thinking, further elevating the relationship between Langjiu and its users to one of mutual nourishment and growth. The third leap is happening right now. The focus of the 2026 value-added services is on "specialized operations," "creating more emotional value," and "building high-value social platforms": The Langjiu Manor Membership Center will optimize and enhance member services based on 2025, making surprises in VIP treatment, enriching manor content, and improving service efficiency. At the same time, the new year will target member operations by operationalizing individual members, enterprise members, brand consultants, golfers, and business school members in a specialized and professional manner. In addition to practical product value, a more valuable social service platform will be built for members. It is evident that in today's trend towards deep and refined operations, where emotional value is increasingly precious, Langjiu, through eight years of cultivation, has outlined a vision of "brand as platform, user as asset, relationship as value" in the liquor industry. Through categorized operations, Langjiu is constructing a precise community matrix, allowing members with different needs to find their own value coordinates. At the same time, by actively creating "emotional value," Langjiu integrates the brand into users' significant moments and emotional memories, building irreplaceable loyalty. Deep connection, strong resonance, high value: Langjiu sows "heart anchors" for thousands of members All of this stems from Langjiu's core question: how to create unique value for members? At the event, Langjiu's Deputy General Manager and General Manager of the Qinghua Lang Division, Yi Mingliang, stated that Langjiu's answer has always revolved around three core principles: First, provide "exclusive products for members," offering the most valuable and representative products as the most sincere reward to members; second, create "high-quality activities," meticulously build platforms, host various high-end gatherings and events, where members can not only taste fine wines but also meet like-minded individuals to forge friendships and resonances of ideas; third, bestow "manor privilege experiences," with service as the highest standard, providing members with a warm and homely experience at the Langjiu Manor. At the ceremony, the "Langjiu Mayue Chengfeng Bingwu" Limited Edition was officially unveiled and the first tasting commenced. Nine member representatives together revealed the nine Zodiac Commemorative Wines of Langjiu, symbolizing reincarnation and fulfillment-from the Year of the Dog to the Year of the Horse soaring with the wind, escalating the atmosphere at the venue. Simultaneously, the 15th "Qinghua Lang Cup" Golf Annual Finals departure ceremony was grandly held. Nearly 300 golf members from nearly 60 national teams gathered at the Shenzhou Golf Club in Hainan to attend the annual golf extravaganza. Through a combination of championship competitions, member invitational matches, and national team leader exchanges, they all participated in this annual golf feast. After fierce competition, the Langjiu Manor member Shenzhen Golf team won the team championship, achieving a two-time consecutive championship. Whether it's the 15-year-old "Qinghua Lang Cup" Golf Tournament, or the previous national Belote Elite Tournament co-organized with authoritative institutions, or the thought feast presented in collaboration with top business schools, they all perfectly cater to the social and growth needs of the target audience. Langjiu is systematically constructing a "value symbiosis body" of brand and users through the tripartite system of "productactivityexperience," surpassing the dimensions of product quality and price, delving into the realm of meaning, relationship management, and the shaping of belonging. Every uncorking, every toast, every journey to the manor is no longer an isolated act of consumption, but a "value moment" that bolsters identity, enriches social capital, and consolidates emotional memories. Founded on the foundation of top-tier quality, serving as a gateway to exclusive experiences, and rooted in emotional culture, Langjiu ultimately grows in tandem with users into a "community of value and destiny." After eight years of hard work, the ecosystem has flourished. From the silent perseverance of the Chishui River to the resonant tides of the South China Sea coast, Langjiu, with warmth and sincerity as its foundation, continues to write new chapters in its long-termism. Looking ahead, Langjiu will continue to resonate with the times and its users, empowering consumers with a better quality of life!