HK Stock Market Move | ZHOU HEI YA (01458) surges over 5%, first overseas brand store lands in Malaysia, taking a substantial step in the overseas expansion strategy.

ZHOU HEI YA (01458) rose more than 5%, as of the time of writing, up 5.13% at 1.64 Hong Kong dollars, with a transaction volume of 2.9749 million Hong Kong dollars. On the news front, on the evening of December 5, ZHOU HEI YA announced that the group's first overseas brand store officially opened in Port Klang, Malaysia on December 5, 2025. The opening of this store marks a significant step in the group's international expansion strategy and is an important measure to open up new markets and achieve long-term sustainable development. The company believes that the successful opening of this store will not only enhance the brand's influence in the international market, but also lay a replicable operational foundation for the group's steady expansion in Southeast Asia and other overseas markets. EB SECURITIES previously pointed out that in the second half of the year, the company plans to improve store operations, refresh and upgrade its brand image, and focus on creating a younger brand image. The performance of individual stores is expected to further improve, and the basic business of stores is gradually recovering. In terms of distribution channels, the company is strengthening the differentiated product layout in different channels. In the first half of the year, it has successively explored membership store channels such as SAM's Club, and snack bulk channels such as Very Busy/Mancheng Series. In the second half of the year, it is expected to continue to bring in new volume. In terms of overseas business, the company has preliminarily expanded into the Southeast Asian market in the first half of the year and established a distribution network. Subsequently, it is expected to strengthen localization cooperation through overseas store formats.