LI NING (02331) settles in JD.com for instant delivery, comprehensively deploying on core platform of instant retail.

On December 5, 2025, the LI NING brand announced its official entry into JD Instant Delivery, with nearly a hundred cities and thousands of stores nationwide simultaneously going online. Leveraging JD Instant Delivery's instant delivery capabilities, this partnership aims to provide consumers with an instant shopping experience of "ordering online, nearby store shipping, and fastest delivery in 9 minutes." This cooperation marks LI NING's (02331) completion of full-category, all-age coverage on the core instant retail platform under the "single brand, multi-category, multi-channel" strategy, meeting the instant needs of sports enthusiasts in various scenarios for professional sports equipment. LI NING's layout in the field of instant retail is a proactive response to consumers' demand for "what they need when they need it." Consumers can purchase a full range of sports equipment for running, basketball, comprehensive training, badminton, table tennis, outdoor activities, tennis, and Pickleball of all ages through the JD app, meeting diverse scenarios such as sports preparation and emergency clothing changes. With the instant delivery capabilities of JD Instant Delivery, LI NING breaks through the limitations of traditional retail, providing a convenient shopping experience of "ordering online, nearby store shipping, and fast delivery," creating a new scene of instant retail where you can "exercise immediately, deliver immediately." Currently, instant retail is becoming an important emerging channel in the retail business and also an important part of LI NING's multi-channel operation model. To ensure service experience, LI NING has established instant retail service standards and service systems to ensure that consumers can enjoy unified and high-quality service when ordering on different platforms. At the same time, the brand continues to improve its after-sales guarantee system, providing consumers with a worry-free integrated experience. LI NING has always been customer-centric, dedicated to providing consumers with the most cutting-edge and convenient sports and consumer experiences. This entry into JD Instant Delivery marks LI NING's comprehensive entry into the core instant retail platform. In the future, LI NING will work with JD Instant Delivery to further improve service efficiency, enhance user experience, and create a more convenient and higher-quality shopping experience for consumers.