HK Stock Market Move | EAST BUY(01797) surged over 4% as the company officially enters the offline community supermarket sector. The company's self-operated products have a certain competitive advantage.

EAST BUY (01797) rose by more than 4%, as of the time of publication, it has risen by 4.51%, reaching HK$20.4, with a trading volume of HK$205 million. On the news front, recently, EAST BUY announced that it will recruit a store manager for the flagship store of Beijing Centergate Technologies in Beijing with a monthly salary of RMB 15,000 to 30,000, marking its official entry into the offline community supermarket field. The store covers an area of about 400 square meters, mainly selling fresh food, snacks, daily necessities, freshly made 3R food and drinks, positioning itself as a convenient consumption scene for the "three meals a day" of community residents. It is understood that the popularization of digital tools has made demand forecasting and inventory management more accurate, and the standardization of the supply chain has reduced operational difficulties. EAST BUY, with its explosive product operation capabilities, digital foundation, and direct sourcing system accumulated through live e-commerce, has a unique advantage in entering the community market. Its previous attempt at a pre-warehouse model has laid the foundation for integration with Wuxi Online Offline Communication Information Technology Co., Ltd. According to public information, EAST BUY has achieved a certain advantage in its self-operated products. In the past year, the company has invested more resources in the research and development of self-operated products and the construction of the supply chain, and the proportion of self-operated products in total GMV has increased year by year. In the 2025 fiscal year, the total GMV of EAST BUY's self-operated products and live e-commerce business was RMB 8.7 billion, with self-operated products accounting for approximately 43.8% of total GMV. CFO Yin Qiang revealed that EAST BUY has launched a total of 732 self-operated products, expanding from the initial fresh food and snacks category to a more diversified product range.