Zhou Hei Ya (01458) opened its first overseas store in Malaysia, marking the beginning of a new chapter in its international expansion.

date
10:09 05/12/2025
avatar
GMT Eight
On December 5, 2025, Zhou Hei Ya (01458) opened its first overseas store in Port Klang, Malaysia. This move marks a crucial step in Zhou Hei Ya's international expansion strategy, as the company enters a new stage in expanding into the Southeast Asian market.
On December 5, 2025, ZHOU HEI YA (01458) opened its first overseas store in Port Klang, Malaysia. The store adopts the "front store and back kitchen, open kitchen and fresh braised" model. In terms of products, the store mainly promotes braised duck legs, baby octopus and other star products, preserves classic items such as braised duck neck and duck collarbones, and adds vegetable and small seafood categories, catering to local preferences while retaining the classic flavor of ZHOU HEI YA. This move marks a key step for ZHOU HEI YA in its international layout and marks a new stage in the expansion of the Southeast Asian market. In the future, ZHOU HEI YA will adopt a "store + channel" dual-line strategy overseas, achieve full channel coverage, steadily expand overseas markets, and promote Chinese braised flavor culture to the world.