The Cyberspace Administration of China is guiding website platforms to further rectify the chaos of live-streaming tipping on the Internet.

"Qing LangSpecial Action to Rectify the Chaos of Live Broadcasting Rewards on the Internet" has been launched for a month. The Cyberspace Administration of China has guided and supervised website platforms to focus on prominent issues such as vulgar group broadcasts that entice rewards, false personas that deceive rewards, inducement of minors to reward, and stimulation of users to irrationally reward. Efforts have been continuously increased to clean up and dispose of violations, improve reward rules and management systems, and regulate profit-oriented behaviors in live broadcasting rewards. Currently, more than 73,000 irregular live broadcast rooms and over 24,000 accounts have been dealt with. Guiding website platforms have released 28 governance notices and typical cases, cracked down on accounts of high-profile influencers, and deterred various chaotic reward behaviors, resulting in a significant improvement in the ecosystem of entertainment groups, with negative behaviors such as comparison and deception in rewards effectively curbed, and the industry atmosphere continuing to improve. During the special action period, website platforms have actively fulfilled their responsibilities, strengthening the regulation of live broadcasting rewards. Douyin has improved the content management of live group broadcasts, as well as the management of group broadcast institutions, and continuously strengthened the construction of group broadcasting systems. Platforms such as Kwai (01024), DouYu International Holdings Ltd. Sponsored ADR (DOYU.US) have refined auditing standards for live attire, dance moves, behavioral interactions, and content expression, and tightened management standards comprehensively. Tencent (00700) has upgraded sensitive area detection, sexy action recognition, and multi-person anchoring recognition models to enhance the ability to identify vulgar behaviors. Momo has reviewed all live scene rankings, adjusted and optimized ranking rules, and prevented the malicious boosting of rankings through irrational and high rewards. Yingke has reasonably reduced reward amounts, further limiting the maximum amount for a single gift and the maximum amount for a single reward. ShowMe has set a "cooling-off period" for single large rewards or consecutive high-value rewards within a short period. Xiaohongshu and Huajiao have improved reward reminder functions to guide rational consumption. Next, the Cyberspace Administration of China will continue to strengthen the responsibilities of website platforms, urge them to thoroughly rectify the chaos of live broadcasting rewards on the internet, further optimize reward rules and related gameplay, and punish website platforms that do not fulfill their responsibilities according to the law. This will promote the establishment of an effective governance mechanism and build a healthy online live streaming ecosystem. Article reprinted from the "China Cyberspace" WeChat public account, GMTEight editor: Chen Xiaoyi.