The provisional estimate of the total retail sales value in Hong Kong in October was 35.2 billion Hong Kong dollars, an increase of 6.9% year-on-year.

On December 1, the Census and Statistics Department of the Hong Kong Special Administrative Region Government released the latest retail sales figures. The provisional estimate of the total value of retail sales in October 2025 was 35.2 billion Hong Kong dollars, an increase of 6.9% compared to the same month in 2024. The revised estimate of the total value of retail sales in September 2025 increased by 6.0% compared to the same month in 2024. The provisional estimate of the total value of retail sales for the first ten months of 2025 remained at a similar level to the same period last year. In October 2025, online sales accounted for 14.6% of the total retail sales value. The provisional estimate of online retail sales value in that month was 5.2 billion Hong Kong dollars, an increase of 27.2% compared to the same month in 2024. The revised estimate of online retail sales value in September 2025 increased by 27.2% compared to the same month in 2024. Compared to the same period in 2024, the provisional estimate of the total value of online retail sales for the first ten months of 2025 increased by 9.5%. After adjusting for price changes, the provisional estimate of the total quantity of retail sales in October 2025 increased by 5.3% compared to the same month in 2024. The revised estimate of the total quantity of retail sales in September 2025 increased by 4.8% compared to the same month in 2024. Compared to the same period in 2024, the provisional estimate of the total quantity of retail sales for the first ten months of 2025 decreased by 1.5%. In terms of the provisional estimate of retail sales value by major category of retailers, comparing October 2025 to October 2024, the sales value of electrical appliances and other uncategorized durable goods increased by 24.6%. This was followed by jewelry, watches, and precious gifts (9.5% increase); other uncategorized consumer goods (9.7% increase); food, alcoholic beverages, and tobacco (6.0% increase); department store goods (5.8% increase); clothing (0.9% increase); pharmaceuticals and cosmetics (3.8% increase); footwear, related products, and other clothing accessories (1.1% increase); and optical shops (4.4% increase). On the other hand, comparing October 2025 to October 2024, the sales value of supermarket goods decreased by 1.8%. This was followed by automotive and auto parts (20.1% decrease); fuel (8.7% decrease); books, stationery, and gifts (0.6% decrease); furniture and fixtures (2.3% decrease); and Chinese medicine (6.6% decrease). In the three months ending in October 2025, compared to the previous three months, the provisional estimate of seasonally adjusted total retail sales value increased by 3.0%, while the provisional estimate of seasonally adjusted total retail sales quantity increased by 1.4%. A spokesperson for the Hong Kong SAR Government stated that the recovery momentum of retail sales in Hong Kong continued to strengthen in October. The total value of retail sales increased by 6.9% year-on-year, with the growth rate accelerating further from the previous month. Sales in most major retail categories continued to grow. Looking ahead, with improving consumer sentiment and a significant increase in visitor arrivals, the spokesperson expects to continue to support the retail business in Hong Kong.