TONGCHENGTRAVEL: Ice and snow, hot spring tourism is booming, Sanya and "Erbin" become top choices.

Recently, the cold wave's arrival has brought a "two worlds" situation to the domestic tourism market. Popular ski resorts have opened one after another, driving the continued increase in popularity of ice and snow tourism; the beaches of Sanya are crowded with tourists from the north, popular hot spring resorts are once again filled with visitors, and popular room types at hot spring hotels are sold out three days in advance on weekends. Data from TONGCHENGTRAVEL shows that since November 7th (the start of winter), searches for the keywords "hot springs" and "skiing" have significantly increased, with a growth of over 100% compared to the same period last month. The booking popularity of hotels around ski resorts and hotels and guesthouses with tags like "hot springs" and "private baths" has more than doubled compared to the same period last month. The trend of consecutive stays at hot spring hotels is evident, with Sanya leading the way in the trend of heading south to escape the cold. TONGCHENGTRAVEL data shows that the booking popularity of hot spring hotels and guesthouses in the southern regions is higher than in the northern regions, with the booking popularity of stays of 2 nights or more increasing by over 10% compared to the same period last month. On November 22nd, coinciding with the "minor snow" solar term, hot spring hotels and private bath guesthouses in the southern regions experienced a peak in check-ins. On the TONGCHENGTRAVEL platform, family rooms, private bath rooms, deluxe suites, and other popular room types in hot spring hotels and guesthouses in Shanghai, Suzhou, Wuxi, Changzhou, and other areas, for stays between November 29th and 30th, were sold out three days in advance. From the demographic of those booking hot spring-themed hotels and guesthouses, the proportion of family groups exceeds 30%, while the proportion of elderly visitors has seen a slight increase compared to the same period last year. In addition to the traditional family of two adults and one child, the combination of two adults and two elders, with children taking their parents to relax in the hot springs, has become a new trend for winter family trips. The popularity of hot spring tourism has also boosted the popularity of local and neighboring tourism destinations. According to TONGCHENGTRAVEL data, from November 7th to 27th, the top 10 destinations with the highest booking popularity for hotels with tags like "hot springs," "private baths," and "soaking" were Yubei District in Chongqing, Jiangning District in Nanjing, Changping District in Beijing, Liyang City in Changzhou, Conghua District in Guangzhou, Tengchong City in Baoshan City, Ninghai County in Ningbo, Antu County in Yanbian Prefecture, Xian'an District in Xianning City, and Luding County in Garze Prefecture. Among them, Chongqing, with its rich hot spring resources, has been highly sought after by visitors. Apart from the hot springs themselves, attractions such as the Gingko Village in Tengchong and the Glacial Forest in Hailuogou, Luding County have entered their best viewing seasons, attracting a large number of family visitors taking advantage of the mid-November school holidays. In terms of the trend of winter escape trips, the popularity of heading south to escape the cold has further increased since the start of winter. Based on flight booking data, Harbin has remained the top source of flight bookings to Sanya, and the demand for flights from Urumqi to Sanya has increased rapidly. From November 7th to 27th, the booking popularity of flights from Urumqi to Sanya has grown by over 50%. Furthermore, looking at the flight booking popularity over the past week, the top 10 cities for winter escape trips are Sanya, Kunming, Haikou, Xiamen, Zhuhai, Nanning, Fuzhou, Quanzhou, Xishuangbanna, and Beihai. The one-way ticket prices for these popular cities range from 800 to 1000 yuan. Weekend popularity at ice and snow resorts has doubled, with Shangzhi and Chongli leading hotel bookings in the city. With multiple ski resorts such as the Beijing Yanqing Olympic Park and Harbin Yabuli Sun Valley Resort opening, ice and snow tourism is set to peak again on weekends. According to TONGCHENGTRAVEL data, the booking popularity of tickets for domestic "ice and snow" themed attractions from November 29th to 30th has more than doubled compared to the same period last month. Alongside tourists heading south to escape the cold to Harbin, visitors from Shanghai, Hangzhou, Beijing, Qingdao, Guangzhou, Jinan, Nanjing, Chengdu, Shenzhen, and Zhengzhou are flying to Harbin, becoming an important force in driving the weekend ice and snow tourism in Harbin. TONGCHENGTRAVEL data shows that from November 29th to 30th, hotel booking popularity around Harbin's ski resorts has more than doubled compared to the same period last month, with the booking popularity of hotels in Shangzhi, the location of the Yabuli Ski Resort and Tourist Area in Harbin, leading the entire city. Additionally, the Chongli District in Zhangjiakou, which is home to well-known ski resorts such as Wanlong, Yunding, and Taiwu, has seen its weekend hotel booking popularity increase by over 3 times compared to the same period last month, also leading the city of Zhangjiakou. Looking at the weekend popular room types at hotels near ski resorts on the TONGCHENGTRAVEL platform, family rooms, deluxe double rooms, and suites are the main choices. This reflects the trend that as experiential consumption heats up, high-quality accommodation products are becoming the mainstream in the ice and snow tourism market. In order to meet the demand from consumers for high-quality accommodation products near ski resorts and hot spring resorts, TONGCHENGTRAVEL's hotel channel has recently launched the "Hot Snow Gathering Warm Spring Recovery" theme activity. The activity covers popular ski resorts across the country, as well as high-quality accommodations with hot springs and private baths. In addition, TONGCHENGTRAVEL provides users with a "Hotel Warm Winter Gift Pack" worth 300 yuan, as well as a "Tongcheng Snow Friends Rights Card" worth 1000 yuan, covering accommodation, transportation, attractions, holidays, visas, and other scenarios.