When Musk is obsessed with Siasun Robot & Automation dream, Tesla, Inc. (TSLA.US) is already facing a shortage of electricity.

Elon Musk, CEO of Tesla, Inc. (TSLA.US), has spent most of his energy this year focusing on the company's Siasun Robot & Automation business layout and pushing for shareholder approval of its new trillion-dollar compensation plan. Meanwhile, the outlook for Tesla, Inc.'s main business - car sales - is becoming increasingly bleak. This electric car manufacturer is facing sales pressure in the three major automotive markets worldwide - Europe, China, and the United States. Data released by the European Automobile Manufacturers' Association on Tuesday showed that in October, Tesla, Inc.'s sales in the European market plummeted by 48.5% year-on-year. So far this year, its sales in that region have dropped by about 30%, while the overall electric vehicle sales in the industry have surged by 26%. Visible Alpha data shows that despite record third-quarter deliveries due to American consumers rushing to purchase electric vehicles before the tax incentives expired on September 30, Tesla, Inc.'s global vehicle delivery volume is expected to decline by 7% this year, and it has already dropped by 1% by 2024. The weak performance in the European market indicates that sales conditions have been difficult to quickly rebound since Musk publicly praised far-right figures last year, sparking protests across Europe and causing sales chaos. In recent months, Musk has been relatively silent on political issues, but Tesla, Inc.'s European business has not recovered, indicating deeper underlying issues. Analysts point out that as of 2023, the Tesla, Inc. Model Y SUV was still the best-selling model globally, whether it be petrol or electric. However, Tesla, Inc.'s ranking on the sales charts has now slipped, possibly due to competitors launching a large number of improved and lower-priced electric vehicles, while Tesla, Inc. itself only offers a single lineup of models, which are becoming outdated. Tesla, Inc. did not respond to requests for comment. At the end of last year, Musk promised shareholders that vehicle sales would achieve a 20% to 30% growth by 2025. In January of this year, Tesla, Inc. also stated that it expected to resume growth, but did not provide specific estimates, and subsequently withdrew that outlook in the following quarters. By October, the company further stated that future sales growth would depend on macroeconomic conditions, the pace of adoption of autonomous driving technology, and factory production capacity ramp-up progress. Overtaken by the public: Loss of dominance in the European market Tesla, Inc.'s plight in the European market is particularly severe. There are now more than a dozen electric vehicles in the region priced below $30,000, and more affordable models are being introduced. Meanwhile, Chinese car brands are making a major push into the European market with attractive designs and a diverse product lineup (including pure electric, petrol, and hybrid models). Analysts generally believe that Tesla, Inc. lacks a quick solution in the European market - it currently only offers the Model 3 and Model Y as its mainstream models. Although it recently launched a stripped-down, lower-priced version of the Model Y to boost sales, the results have been limited. In contrast, competitors are rapidly expanding their electric vehicle product lines. In the UK market, including many Chinese new energy brands, more than 150 electric vehicle models have been introduced. According to Electrifying.com, a website that provides electric vehicle purchasing advice, at least 50 new electric vehicle models will be introduced in Europe next year, none of which are from Tesla, Inc. Sales data reflects Tesla, Inc.'s decline: in October, BYD Company Limited (01211) sold 17,470 vehicles in Europe, more than twice the sales of Tesla, Inc. during the same period. Volkswagen (VWAGY.US) saw a 78.2% year-on-year increase in electric vehicle sales in the first nine months of this year, selling 522,600 vehicles, three times more than Tesla, Inc. during the same period, clearly demonstrating Tesla, Inc.'s significantly weakened leadership position in the European electric vehicle market. It is worth mentioning that after the diesel emissions cheating scandal in 2017, Volkswagen made a full transition to electric vehicles, but progress has been slow over the years, causing them to fall far behind Tesla, Inc., to the point where their former CEO openly expressed concerns about the threat posed by Tesla, Inc. Ferdinand Dudenhoeffer, head of the Center for Automotive Studies at the University of Duisburg-Essen, pointed out, "The problems Musk faces do not just come from his own products and Chinese companies, but also from the rapid catch-up of European domestic brands." Declining Sales in China, Worrying Prospects in the US In the Chinese market, although Tesla, Inc.'s sales and market share have not experienced a cliff-like decline as in the European market, they are still trending downwards. In October, Tesla, Inc.'s delivery volume in China fell to a three-year low, down 35.8% year-on-year; cumulative sales for the first ten months of this year also fell by 8.4% compared to the same period last year. Currently, Tesla, Inc. is facing a double blow in the Chinese market from renewed Chinese traditional brands and new energy brands. As for the U.S. market, data from research firm Motor Intelligence shows that due to consumers rushing to purchase vehicles before the $7,500 tax credit expired on September 30, Tesla, Inc.'s sales surged by 18% in September, but this momentum came to a halt in October, with sales dropping by 24% year-on-year. Automotive industry executives generally expect the U.S. electric vehicle market to continue to be in a slump. However, analysts point out that Tesla, Inc. still has structural opportunities: traditional car companies like General Motors Company (GM.US), Ford (F.US), Honda (HMC.US) are shrinking their electric vehicle product lineup and factory investments; in addition, the recently launched lower-priced versions of the Model Y and Model 3 by Tesla, Inc. (with a price reduction of about $5,000) are expected to help consolidate its market share. Some analysts believe that Tesla, Inc. needs to launch new models to revive sales, but there is currently no indication that they are developing new models for human drivers - Musk is focusing on autonomous taxi and humanoid Siasun Robot & Automation businesses. It is worth noting that Musk's new compensation plan does not set high requirements for sales growth. According to the plan, as long as Tesla, Inc.'s annual average vehicle sales reach 1.2 million units over the next ten years, and the stock price increases, Musk can unlock billions of dollars in incentive rewards - a sales target that is about 500,000 units lower than the actual sales of the company in 2024.