HK Stock Market Move | PRADA (01913) rose by over 3% and recently planned to purchase a Milan property for 66.58 million euros to consolidate its strategic regional position and establish a new headquarters.

PRADA (01913) rose more than 3%, rising to 3.17% to 46.22 Hong Kong dollars at the time of writing, with a trading volume of 30.87 million Hong Kong dollars. On the news front, PRADA announced that on November 18, 2025, the Company entered into an agreement with Ludo Due S.r.l. for the purchase and sale of a property at a price of 66.58 million euros. The property, located at Via Orobia 3, Milan, Italy, consists of approximately 14,800 square meters of land divided into two connected parts. The property is situated in an area affected by a major redevelopment and urban renewal project previously known as "Scalo di Porta Romana". The project includes the development of the Olympic Village for the 2026 Milan-Cortina Winter Olympics, the construction of new residential and office buildings, and the creation of a large park expected to combine significant environmental impact with strong visual appeal. It is worth noting that the completion of the Prada Foundation project in 2015 has had a significant positive impact on the surrounding area, contributing to the revitalization of the area and Covivio's completion of the "Symbiosis" development. Other leading luxury companies have also invested in the area and established new headquarters.