Founder: The cross-border health products market is enormous, and cross-border e-commerce methods have even more advantages.

The founder released a research report stating that cross-border health products have become an important development direction in the health product industry, mainly operating in two ways: general trade and cross-border e-commerce. Among these, cross-border e-commerce is relatively more attractive, with advantages in access qualifications, tax costs, logistics efficiency, success rate of hit products, and product premiums. Compared to domestic health products, the industry believes that cross-border health products have significant advantages in both product and marketing aspects. In addition, the strengthening of supervision on cross-border health products is beneficial for the development of compliant health product OEMs and brands. The main points of the Founder are as follows: 1) The Chinese cross-border health product market started with personal purchases, and policies have gradually improved, with a scale exceeding 50 billion yuan. Cross-border health products refer to health foods and related products that enter the Chinese market through international trade channels. According to the classification standards of the Chinese customs, cross-border health products include but are not limited to categories such as vitamins, mineral supplements, plant extracts, and functional foods. Starting around 2010, cross-border health products entered the Chinese market through personal purchases, and to this day, policies and regulations related to bonded warehouses, cross-border e-commerce, etc. have continued to improve, leading to the continuous growth of the cross-border health products market. According to the data from the China Meheco Group Health Product Import and Export Chamber, the import amount of health products in China reached 77.5 billion US dollars in 2024, which is approximately 558 billion yuan. According to Xingtudata, the total sales of nutritional health products on all platforms during the Double Eleven shopping festival in 2025 is estimated to be around 23.8 billion yuan, with several cross-border product-focused brands such as Swisse, Kirkland, WHC, Yijie, Feicui, and Jiananxi ranking in the top five in terms of sales on the platforms. Cross-border health products have become an important development direction in the health product industry. 2) Cross-border health products mainly operate in two ways, general trade and cross-border e-commerce, with cross-border e-commerce being relatively more attractive, having advantages in access qualifications, tax costs... [The text exceeds the character limit. If you would like to see the full translation, please let me know.]