JOYY, Inc. Sponsored ADR Class A (JOYY.US) accelerates its advertising technology flywheel, with BIGO Ads Q3 revenue increasing over thirty percent year-on-year.
Celebration of BIGO Ads Q3 revenue increased by over 30% year-on-year.
On Thursday morning Beijing time, JOYY, Inc. Sponsored ADR Class A (JOYY.US) announced its performance for the third quarter of 2025. JOYY, Inc. Sponsored ADR Class A group continued its strong momentum in the third quarter, with stable growth in its live streaming business and accelerated growth in advertising revenue. The company's total revenue was $540 million, up 6.4% quarter-on-quarter. Among which, revenue from the live streaming business was $388 million, an increase of 3.5% quarter-on-quarter, marking a consecutive growth for two quarters; revenue from the advertising technology platform BIGO Ads accelerated, reaching $104 million, up 33.1% year-on-year and 19.7% quarter-on-quarter.
As a strategic business for the long-term layout of JOYY, Inc. Sponsored ADR Class A group, the second growth curve of BIGO Ads presented a high-growth trend. Driven by the expansion of traffic scale, product innovation, and significant improvements in algorithm efficiency, revenue saw a substantial year-on-year increase for the third consecutive quarter, with accelerated quarter-on-quarter growth. Third-party advertising revenue continued to rise, up 25% quarter-on-quarter.
Under the non-General Accounting Principles, JOYY, Inc. Sponsored ADR Class A Q3 operating profit reached $41 million, up 16.6% year-on-year and 6.1% quarter-on-quarter; EBITDA (earnings before interest, taxes, depreciation, and amortization) reached $51 million, up 16.8% year-on-year and 4.9% quarter-on-quarter. In the third quarter, the group's operating cash flow was $73 million, with a net cash of $3.32 billion as of September 30.
In terms of shareholder returns, from January 1 to November 14, 2025, JOYY, Inc. Sponsored ADR Class A has cumulatively repurchased and paid out dividends totaling approximately $237 million. The management of JOYY, Inc. Sponsored ADR Class A expresses high certainty in the company's year-on-year growth in 2026 and indicates that they will continue to actively promote repurchases to provide continued returns to shareholders.
With the support of advertising technology monetization, continuous growth in live streaming, and an overall upward profit trend, JOYY, Inc. Sponsored ADR Class A's foundation is improving across the board. The market has increased confidence in its prospects for 2026, positioning it as a scarce "low-risk + high-potential" value target.
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