US Stock Market Move | Announced collaboration with OpenAI, Intuit Inc. (INTU.US) rises more than 1% against the market trend.

Intuit Inc. (INTU.US), which owns products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced on Tuesday a partnership with OpenAI to introduce Intuit Inc.'s applications into the ChatGPT platform and to apply more artificial intelligence technology on Intuit Inc.'s platform. As of the time of writing, Intuit Inc. rose more than 1% against the market, to $652.78. Under a multi-year contract worth over $1 billion, Intuit Inc. will further utilize OpenAI's cutting-edge models in its proprietary generative artificial intelligence operating system (GenOS) to accelerate its AI-driven expert platform strategy. In addition, ChatGPT users will be able to carry out financial operations through Intuit Inc.'s applications, which can be accessed directly through ChatGPT. Intuit Inc. CEO Sasan Goodarzi stated, "Our partnership combines Intuit Inc.'s proprietary financial data, credit models, and AI platform capabilities with the scale and cutting-edge models of OpenAI to offer users the advantages they need to achieve financial success." For example, consumers can use embedded applications in ChatGPT to find the most suitable credit card, personal loan, or mortgage based on their spending patterns and approval probabilities. Other uses include getting personalized tax answers, estimating refund amounts, or scheduling consultations with AI-driven local tax experts. Both companies stated, "With Intuit Inc.'s unique capabilities, users can understand their financial data and behaviors and receive more insightful, specific, and practical feedback through the Intuit Inc. applications in ChatGPT."