Levi Strauss & Co. Class A (LEVI.US) partners with Microsoft Corporation (MSFT) to enhance AI development, accelerating the transformation of their direct-to-consumer strategy.

Levi Strauss & Co. Class A company (LEVI.US) expects to transform into a direct-to-consumer (DTC) retailer through collaboration with Microsoft Corporation (MSFT.US), aiming to enhance the global consumer experience with faster, smarter, and more personalized interactions, while also increasing productivity for company employees. The clothing giant stated that it will utilize modern technologies such as Microsoft Corporation 365 Copilot, Copilot Studio, Azure AI Foundry, and Intelligent Body AI Orchestration to expedite its transformation into a business devoted to fans, striving for excellence, and centered around direct-to-consumer operations. The latest application case involves a new Azure-native orchestration intelligent body embedded in Microsoft Teams, designed to simplify operations and empower employees in corporate, retail, and warehouse environments. The orchestration intelligent body serves as a portal where employees can ask questions answered by any number of background intelligent bodies, with all interactions filtered through a conversational super intelligent body. As part of its broader digital transformation efforts, Levi Strauss & Co. Class A company is also leveraging Microsoft Corporation Azure to migrate application workloads from on-premise data centers. The company used Azure Migrate and GitHub Copilot to plan and execute this migration before integrating its private data center environment into the cloud. Levi Strauss & Co. Class A company also utilizes Azure AI Foundry and Semantic Kernel to build intelligent automation capabilities.