National Bureau of Statistics: Total retail sales of consumer goods in October was 4,629.1 billion yuan, an increase of 2.9% year-on-year.

On November 14, the National Bureau of Statistics released the retail sales data for October 2025. In October, the total retail sales of consumer goods reached 4.6291 trillion yuan, an increase of 2.9% year-on-year. Excluding auto sales, the retail sales of consumer goods reached 4.2036 trillion yuan, with a growth rate of 4.0%. From January to October, the total retail sales of consumer goods reached 41.2169 trillion yuan, with a growth rate of 4.3%. Excluding auto sales, retail sales of consumer goods reached 3.7216 trillion yuan, with a growth rate of 4.9%. Divided by location, in October, urban retail sales reached 4.0021 trillion yuan, an increase of 2.7% year-on-year, while rural retail sales reached 0.627 trillion yuan, with a growth rate of 4.1%. From January to October, urban retail sales reached 3.5686 trillion yuan, with a growth rate of 4.2%, while rural retail sales reached 0.55309 trillion yuan, with a growth rate of 4.6%. In terms of consumption type, in October, the retail sales of goods reached 4.1092 trillion yuan, an increase of 2.8% year-on-year, while catering revenue reached 0.5199 trillion yuan, with a growth rate of 3.8%. From January to October, the retail sales of goods reached 3.65981 trillion yuan, with a growth rate of 4.4%, while catering revenue reached 0.46188 trillion yuan, with a growth rate of 3.3%. In terms of retail format, from January to October, among retail establishments above a certain scale, the retail sales of convenience stores, supermarkets, department stores, specialty stores, and brand stores increased by 6.3%, 4.7%, 1.0%, 4.1%, and 1.0% respectively. From January to October, the national online retail sales reached 1.27916 trillion yuan, an increase of 9.6% year-on-year. Among them, the online retail sales of physical goods reached 1.03984 trillion yuan, with a growth rate of 6.3%, accounting for 25.2% of the total retail sales of consumer goods. Within the online retail sales of physical goods, categories such as food, clothing, and daily necessities grew by 15.1%, 3.6%, and 5.1% respectively. This article is selected from the official website of the National Bureau of Statistics. Editor: Feng Qiuyi.