The Cyberspace Administration Department is strictly regulating the abuse of AI to impersonate public figures for live streaming marketing issues.

Recently, some online accounts have been using AI technology to impersonate public figures, publishing marketing information in live broadcasts, short videos, and other platforms, misleading netizens, and suspected of false advertising and online infringement, seriously damaging the internet ecosystem and causing adverse effects. The Internet information departments have taken strict measures against a group of illegal online accounts such as "Department Store Supermarket Small Shop," "Nana Good Products Alliance," and "Global Skincare and Cosmetics Selection." At the same time, they urged website platforms to issue governance announcements, take targeted actions, and conduct centralized clean-ups and rectifications. Currently, they have cleaned up more than 8,700 related illegal information and dealt with over 11,000 fake public figure accounts. Next, the Internet information departments will continue to strengthen the responsibility of website platforms, maintain a high-pressure oversight on the issue of using AI to impersonate public figures for live marketing, address malicious marketing accounts by discovering them, dealing with them, and exposing them, in order to uphold a good internet ecosystem. This article is reprinted from the "Internet Information China" WeChat official account. Edited by GMTEight: Chen Wenfang.