Hui Ying-fai: Hong Kong government actively promotes digital transformation of local enterprises, assisting Hong Kong brands to go global.

On November 10th, the Commissioner of Commerce and Economic Development of Hong Kong, Edward Yau, attended the speech at the launch ceremony of the e-book "Hong Kong. New Brand Power" and expressed that the Hong Kong government has always supported the development of local brands by strengthening consumers' awareness of Hong Kong brands through various funding programs and measures. This year, the government will inject HK$1.43 billion into the "Dedicated Fund on Branding, Upgrading and Domestic Sales" to expand the scope of funding to cover eight additional economies, including countries along the Belt and Road Initiative, in order to provide more support to small and medium enterprises to expand their brands and markets. He mentioned that the Hong Kong Brand Development Council has been committed to enhancing brand competitiveness and supporting local enterprises in brand building over the past twenty years. In recent years, the global market environment has been continuously changing, presenting unprecedented challenges and opportunities for Hong Kong brands. The publication of the e-book "Hong Kong. New Brand Power" aims to summarize the past and embrace the future by providing valuable insights on how local enterprises innovate, digitize, and transform in the international market. Yau pointed out that with the rapid development of global e-commerce and changing consumer habits, e-commerce platforms have become an important channel for enterprises to enhance brand influence. Therefore, the Hong Kong government actively promotes the digital transformation of local enterprises to assist them in expanding their brands on a broader stage. The "Create. E-commerce Boundless" program aims to help enterprises establish and optimize e-commerce platforms, enhance digital marketing capabilities, and enable Hong Kong brands to seize opportunities in the digital economy wave for sustainable growth through funding and professional support. With the support from the central government, Hong Kong is actively integrating into the Guangdong-Hong Kong-Macao Greater Bay Area development. The Greater Bay Area is a testing ground for Hong Kong brands, where local enterprises are encouraged to utilize the vibrant consumer market and talent resources in the region to establish cross-border cooperation and enhance the visibility of Hong Kong brands. In the next three years, Hong Kong will continue to organize "Hong Kong Brands and Products Expo" in Mainland China and Southeast Asian countries to provide a good platform for Hong Kong enterprises to showcase and promote their products, expanding brand influence and market coverage. Yau stated that the release of the e-boo...