Shaanxi Tourism Submitted IPO Registration to Shanghai Stock Exchange and has become one of the leading companies with "scenic spots + cultural tourism" as its core business.

On November 8, Shaanxi Tourism Culture Industry Co., Ltd. (referred to as Shaanxi Tourism) applied for the status change of its IPO review on the Shanghai Stock Exchange main board to "registration submitted." CICC is its sponsor institution, and it plans to raise 1.55 billion yuan. The prospectus shows that Shaanxi Tourism was established in April 2011, mainly engaged in the operation of tourism industry with tourism performance, tourism cableway, and tourism catering as its core. With rich tourism resources and years of operational experience, the company has become one of the leading enterprises in the "scenic spot + cultural tourism" core business. The company's business integrates tourism performance, tourism cableway, and tourism catering, relying on high-quality tourism resources such as Huaqing Palace and Mt. Huashan, fully leveraging the advantages of integrated tourism resources, professional operational management, and innovative tourism products to provide tourists with high-quality tourism products and service experiences. In terms of tourism performance business, the company has created high-quality tourism performances such as the first large-scale real-life historical dance drama "Chang Hen Ge," the large-scale real-life shadow painting "1212 Xi'an Incident," and the large-scale red-themed real-life performance "Taishan Torch," using performance as a basis to continuously create carriers for the inheritance of Chinese history and traditional culture; in terms of tourism cableway business, the company has constructed and operated the West Peak Cableway and Huawei Slide at the Mt. Huashan Scenic Area, with the West Peak Cableway having world-class cableway construction technology and leading domestic operational capabilities, and it also operates the Shaohua Shan Aoji Gou Cableway at the Shao Huashan National Forest Park in Shaanxi Province; in terms of tourism catering business, the company's theater-style restaurant Tang Le Palace operates with the characteristic mode of "Tang Dynasty music and dance + palace banquet," serving as an important window for cultural promotion in Shaanxi Province, known as the "Oriental Moulin Rouge." The company is committed to building a diversified sales network, implementing a sales channel model combining Wuxi Online Offline Communication Information Technology Co., Ltd., mainly divided into direct sales and agency sales modes. The company's customers mainly include travel agencies, OTA, and independent travelers. Shaanxi Tourism has been deeply cultivating the fields of tourism performance and tourism cableway, with its core products on the market for over 10 years, experiencing long-term market tests and shaping a high-quality market image and reputation. Years of operational management have given the company rich operational experience and a mature operational management model. The company was listed on the New Third Board in January 2017, taking the first step towards the capital market. According to its publicly disclosed data and audited data for the reporting period, the company's main business income has grown at an annual compound growth rate of nearly 15% from 2017 to 2024, with a net profit growth rate exceeding 20%. The funds raised in this issue are planned to be invested in the following projects: Financially, Shaanxi Tourism's performance during the reporting period showed a growth trend, achieving operating income of 2.32 billion yuan, 10.88 billion yuan, 12.63 billion yuan, and 5.17 billion yuan, and net profits of -1.02 billion yuan, 5.30 billion yuan, 6.22 billion yuan, and 2.47 billion yuan.