Tengshi and Fancheng Leopard continue to be bestsellers. BYD Company Limited (01211) high-end transformation welcomes "acceleration".

date
10:35 08/11/2025
avatar
GMT Eight
BYD continues to break through the high-end market layout.
Recently, the most important product N8L of Tengshi within the year was officially launched, creating a dramatic scene in the luxury electric vehicle sector in China. As the first luxury electric vehicle brand in China, Tengshi has been honing its sword for ten years, and on the night of its launch, the number of orders and attention briefly crashed the servers, delivering a satisfactory answer to the market, and BYD Company Limited continues to make breakthroughs in the high-end market. What are the key points for Tengshi as a new energy luxury brand? In response to this question from the media at the Tokyo Motor Show, Li Yunfei from BYD Company Limited gave an answer. The first point is to provide a sense of safety through its products. With the empowerment of EZ3 technology, Tengshi's key products can avoid side rollovers at high speeds and remain stable without fishtailing. This includes stability even with high-speed blowouts, automatic emergency braking (AEB), and resistance to strong crosswinds. These actual test data indicators are highly recognized globally. For example, the high-speed side-rollover prevention test, which is internationally known as the 'fishhook test', was passed by Tengshi's N9 at a speed of 210km/h, which is three times the international standard, an impressive achievement. Another key point is to trust in the brand. Tengshi brand was established as early as 2010. In 2014, Tengshi held a new product launch event in Shenzhen, where BYD Company Limited and Huawei were strategic partners, and Mr. Yu Chengdong became the first global owner of a Tengshi vehicle. From 2010 to 2015, Tengshi has already experienced 15 years. If the shareholders behind the scenes were not as strong, Tengshi may not have been able to survive, but because Tengshi is backed by BYD Company Limited, it can provide full support in technology, products, and resources. With strong support behind it, owners who choose the Tengshi brand can always feel the safety provided by the brand. They never have to worry that the brand might go bankrupt one day after the purchase, leaving them without any service. This is the sense of safety that a luxury brand provides to consumers, through its products and brand. Li Yunfei said that in the future, Tengshi will continue to focus on production, delivery, and service, to solidify the Tengshi brand and continue to break through. Furthermore, he mentioned the Fengcheetah brand under BYD Company Limited, which is expected to exceed 20,000 to 30,000 in sales in the coming months, and even reach 40,000 to 50,000 in monthly sales next year, he is confident in both the existing and future products of Fengcheetah. Overseas, BYD Company Limited focuses on the main brand in combination with local market conditions, steadily moving forward!