HK Stock Market Move | ZHOU LIU FU (06168) Three consecutive days of rising trading volume, the company plans to optimize the operation and cooperation mode of all brand brands, and shift to long-term value co-creation.

ZHOU LIU FU (06168) rose with three consecutive days of increasing volume, with a total trading volume of over 700 million HKD in the past three days. As of the release of the statement, it rose by 0.54% to 48.2 HKD, with a trading volume of 147 million HKD. On the news front, recently, ZHOU LIU FU announced that after more than 21 years of steady cultivation, ZHOU LIU FU Group has built a strong brand matrix, with the classic main brand "ZHOU LIU FU" as the core, supplemented by emerging sub-brands "CHAOJIN" and "FENS," forming a diversified and complementary brand ecosystem. The group has achieved balanced development in joining and self-operated models, accumulating rich experience in B-end joining cooperation and C sales strength. With these core advantages and considering the current market situation in the gold and jewelry industry, the company plans to actively innovate and optimize the overall brand operating cooperation model, aiming to create a new profit growth engine, empower offline store expansion, and enhance single-store revenue levels and market share. In the article "Breaking the Growth Ceiling with Joint Partnership, ZHOU LIU FU (06168) Channel Innovation Initiates Value Revaluation," it is mentioned that the company jointly established regional operating entities through joint venture (the company holds 51% of the shares, while franchisees hold 49%). ZHOU LIU FU not only achieved deep capital integration and off-balance sheet business consolidation. The core breakthrough of the joint partnership system is that it redefines the relationship between headquarters and channels through capital integration. In this model, the company and franchisees jointly establish a brand joint venture operating entity by making investments, forming a deep binding at the equity level. ZHOU LIU FU holds 51% controlling rights of the joint venture entity, ensuring its leadership in strategic direction and key decisions; while franchisees hold 49% equity, aligning interests and sharing risks, thus suppressing the common short-term gaming behaviors in traditional franchise systems and shifting towards long-term value creation.