Assist BOSIDENG (03998) to launch a new high-end series; Marketing giant Edway Xuan (09919) welcomes multiple growth drivers.

Recently, BOSIDENG (03998) teamed up with the newly appointed Creative Director of the high-end urban series, Kim Jones, to release the new high-end series "AREAL". In this highly anticipated global premiere, ACTIVATION GP (09919) helped BOSIDENG successfully present the AREAL 2025 autumn and winter series launch event and banquet on the North Bund in Shanghai, showcasing the beauty of Oriental craftsmanship on the global stage. As a long-term partner of BOSIDENG, Edvantage has been deeply involved in the brand's restructuring and upscale strategy. In recent years, Edvantage's active layout in the field of middle to high-end brands and sports fashion in China has begun to show results. This time, as BOSIDENG ascends to a higher-end and more fashionable positioning, top-notch marketing and brand storytelling capabilities are urgently needed to support this transition, providing clear and high-quality business growth opportunities for Edvantage. According to industry data, Edvantage is a leader in high-end brand experience marketing in the Greater China region, with a market share of 13.8% in 2024, serving over 550 world-class brands, including Van Cleef & Arpels, Chanel, Hermes, Louis Vuitton, Miu Miu, and other high-end brands. It is worth noting that the performance of LVMH group in the third quarter exceeded market expectations, with organic revenue in the Asia-Pacific region (including the Chinese market) increasing by 2%, signaling a positive trend in high-end consumption. As the luxury goods market in China gradually recovers, and local leading brands like BOSIDENG continue to move towards high-end and fashion, Edvantage is expected to directly benefit from the structural rebound in brand marketing budgets and experience a new round of value reassessment.