HK Stock Market Move | HWORLD-S(01179) rose nearly 6% in early trading. Huazhu released the full-season grand view brand. Institutions are optimistic about the company's continuous promotion of brand upgrades.

HWORLD-S (01179) rose nearly 6% in early trading, and as of the time of writing, it was up 5.35%, trading at 31.92 Hong Kong dollars with a turnover of 121.13 million Hong Kong dollars. On the news front, on October 31, at the 2025 Huazhu Partner Conference with the theme "20th Anniversary, Setting Off Again", Shen Yi, CEO of Huazhu Group Brand Business Unit and Chief Operating Officer of the Group, and Zhou Guangming, Chief Designer of Huazhu Group, unveiled the new brand - Jianguan. During the conference, Huazhu Group's founder and chairman, Ji Qi, stated that large population, large infrastructure, large market depth, and large cultural tourism consumption are all favorable factors for the hotel industry, and the biggest opportunity for the Chinese hotel industry in the future lies in supply-side reform. In addition, CICC recently stated that Huazhu Group continues to promote brand upgrades and expansion, expecting to reach 20,000 by 2030 and 50,000-60,000 in the long term. Deepening layout in mid-to-high-end and lower-tier cities, improving profit potential through franchise mode. Maintaining profit forecasts for 2025/26, benefiting from industry valuation moving higher, and raising the target price to $48.