HK Stock Market Move | SA SA INT'L (00178) surged more than 3% after announcing positive results, with an expected mid-term net profit increase of 50%-56% year-on-year.

SA SA INT'L (00178) opened more than 3% higher after the good news, and as of the time of writing, it was up 3.23% at 0.64 Hong Kong dollars, with a trading volume of 934,400 Hong Kong dollars. On the news front, on November 3, SA SA INT'L announced that the group expects its attributable profit to shareholders for the six months ending September 30, 2025 to be approximately 48.5 to 50.5 million Hong Kong dollars, an increase of 50% to 56% year-on-year, compared to a profit of 32.4 million Hong Kong dollars for the six months ending September 30, 2024. The significant increase in the group's attributable profit to shareholders was mainly attributed to the continuous growth in the group's core markets of Hong Kong and Macau, the implementation of corresponding marketing strategies and shopping privileges to attract customers and increase consumer willingness, the successful increase in transaction volume and sales in Hong Kong and Macau, and the group's adaptation to the development of mainland China's retail industry by closing offline stores and focusing on developing local online businesses, thus strengthening the group's profitabilit