STARPLUS LEGEND (06683) and Yushu Technology have partnered to bring the first commercial order of robot dogs.
After the strategic investment in the brokerage company Galaxy by Jay Chou caused market attention, the legendary star Jay Chou concept stock (06683) legend has made progress in IP commercialization.
After the strategic investment in Zhu Zonglong's brokerage company Galaxy attracted market attention, the "Jay Chou concept stock" STARPLUS LEGEND (06683) has made progress in the commercialization of IP. The company announced on November 4th that the first product produced in strategic cooperation with Yushu Technology - an intelligent robot dog with strong IP attributes, has successfully obtained orders worth tens of millions. Global storage giant Weigang Technology will act as a distributor to purchase 1000 "Giant Star Dogs", with a total amount exceeding 20 million RMB. This is the first commercial order for the machine dog jointly created by STARPLUS LEGEND and Yushu Technology.
The machine dogs purchased by Weigang Technology this time are a combination of celebrity IP, trend play, and technology. On July 30, STARPLUS LEGEND announced a strategic partnership with Yushu Technology to commercialize Siasun Robot&Automation products with strong IP attributes on a global scale, jointly creating consumer-level Siasun Robot&Automation products. On September 13, the "Giant Star Dog" jointly created by both parties made its first public appearance at the opening ceremony of the Shanghai Tourism Festival. The announcement shows that the "Giant Star Dog" is expected to complete testing this year and enter mass production early next year.
In terms of cooperation, STARPLUS LEGEND is responsible for the IP planning, design, AI interaction, and will lead global marketing strategy, while Yushu Technology is responsible for the technology, hardware development, production of the collaboration products, and the development of related applications. Both parties will jointly promote and sell the collaboration products through channels. The achievement of this tens of millions order not only validates the commercial potential of "IP+ technology" products in the high-end intelligent hardware track but also highlights the scarcity and competitiveness of this innovative model in the market.
This commercial progress is in line with STARPLUS LEGEND's recent strategic layout. Just this Monday (November 3), the company announced a strategic investment in the Korean famous artist brokerage company Galaxy, further expanding the international top-tier artist IP resources represented by Zhu Zonglong. Market views believe that this clearly demonstrates the dual-drive logic of the company's "IP+" strategy: on the one hand, continue to expand and integrate global high-quality IP resources, and on the other hand, actively promote the deep integration and value release of IP content with cutting-edge technology products.
In addition to physical product sales, STARPLUS LEGEND also plans to further explore the commercial value of intelligent Siasun Robot & Automation in the performing arts scene. In the future, the IP-carrying "Giant Star Dog" is expected to be used as an innovative performance unit, integrated into concerts and variety shows, reshaping the audience's immersive experience through technological interactive performances and further expanding the boundaries and emotional connections of IP content.
Looking at the prospects of the global market, the consumer-level Siasun Robot & Automation track is in a high-growth phase. Some organizations predict that the market size will increase from 35.8 billion USD in 2024 to 101.5 billion USD in 2032. STARPLUS LEGEND's superstar IP combination, with Jay Chou and Liu Huan as the core, has a fan base of over 280 million. With its first-mover advantage in IP operation and technology integration, it is expected to seize the development opportunities in this billion-dollar new blue ocean market.
STARPLUS LEGEND revealed that the signing of the sales contract marks a substantial progress in the IPization of the four-legged Siasun Robot & Automation field, promoting the IPization and commercialization of the four-legged robot products, further expanding the application boundaries of the company's IP, strengthening the industrial extension and realization capabilities of IP, and conforms to the company's development direction in the IP business strategy.
From the strategic investment in Galaxy to strengthen the IP ecosystem layout, to the machine dog receiving tens of millions of orders to achieve commercial breakthroughs, STARPLUS LEGEND gradually demonstrates its strategic execution in building a "global IP development and operation platform". This order is not only a validation of the business model but also has the potential to be a catalyst for the market to reassess the company's value. With the continuous deepening of the "IP+ technology" integration model, the company is expected to open up more imaginative growth space for investors.
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