Ford Motor Company's (F.US) October US sales increased by 1.6% year-on-year, with strong demand for pickups offsetting the decline in electric vehicle sales.

Ford Motor Company (F.US) announced on Monday that its US market sales in October 2025 increased by 1.6% compared to the previous year, reaching 175,584 vehicles, mainly due to the rising demand for pickup truck models, despite a significant decline in electric vehicle (EV) sales. The market previously experienced a "run on" car buying frenzy in the third quarter as a result of the Trump administration officially canceling the federal $7,500 tax credit for each electric vehicle last month. Industry analysts had expected that electric vehicle sales would see a significant decline by the end of the year after the subsidy was canceled. The data confirmed this trend, with Ford's electric vehicle models, including the Mustang Mach-E and F-150 Lightning, experiencing a nearly 25% year-on-year drop in sales in October, falling to 4,709 units. Meanwhile, fuel pickup trucks have become a growth driver. Ford's pickup truck sales in October increased by nearly 5% year-on-year, reaching 105,771 units, driven mainly by demand for the midsize Ranger and compact Maverick pickup trucks. Facing a slowdown in the electric vehicle market, American car manufacturers such as Ford, General Motors Company (GM.US), and Stellantis NV (STLA.US) have all scaled back their aggressive electric vehicle expansion plans and refocused their strategic efforts on more profitable fuel-powered models. Despite pressure on the EV sector, with support from traditional fuel models such as pickup trucks and SUVs, Ford's overall sales have increased slightly from 172,756 units in the same period last year to 175,584 units this month, maintaining moderate growth. Industry insiders point out that with the withdrawal of subsidies, high battery material costs, and unresolved consumer concerns about range and charging convenience, the American electric vehicle market will continue to face pressure in the short term, and the "hybrid + fuel" strategy may become the mainstream transition path in the coming quarters. As of the time of writing, Ford Motor Company has fallen by over 1.6%, trading at $12.9.