The provisional estimate of total retail sales value in Hong Kong in September is HK$313 billion, a year-on-year increase of 5.9%.

On October 31, the Census and Statistics Department of the Hong Kong Special Administrative Region Government released the latest retail sales figures. The provisional estimate of total retail sales value for September 2025 was 313 billion Hong Kong dollars, an increase of 5.9% compared to the same month in 2024. The revised estimate of total retail sales value for August 2025 increased by 3.9% compared to August 2024. When compared to the same period in 2024, the provisional estimate of the total retail sales value for the first nine months of 2025 decreased by 1.0%. In the total retail sales value in September 2025, online sales accounted for 12.5%. The provisional estimate of online retail sales value for that month was 39 billion Hong Kong dollars, a 27.3% increase compared to September 2024. The revised estimate of online retail sales value for August 2025 was 8.7% higher than August 2024. When compared to the same period in 2024, the provisional estimate of the total online retail sales value for the first nine months of 2025 increased by 6.3%. After adjusting for price changes, the provisional estimate of the total retail sales quantity in September 2025 increased by 4.8% compared to September 2024. The revised estimate of total retail sales quantity for August 2025 increased by 3.4% compared to August 2024. When compared to the same period in 2024, the provisional estimate of the total retail sales quantity for the first nine months of 2025 decreased by 2.3%. Analyzing the provisional estimates of sales value by major retail categories from highest to lowest, in September 2025 compared to September 2024, the sales value of electrical appliances and other uncategorized durable consumer goods increased by 31.3%. This was followed by supermarket goods (2.0% increase); other uncategorized consumer goods (6.9% increase); jewelry, watches, and precious gifts (9.1% increase); food, alcoholic beverages, and tobacco (3.9% increase); medicines and cosmetics (7.6% increase); department store goods (2.8% increase); and optical shops (1.5% increase). On the other hand, in September 2025 compared to September 2024, the sales value of clothing decreased by 5.4%. This was followed by automobiles and auto parts (4.1% decrease); books, stationery, and gifts (5.3% decrease); fuel (13.4% decrease); footwear, related products, and other clothing accessories (10.2% decrease); furniture and fixtures (17.3% decrease); and traditional Chinese medicine (2.4% decrease). Comparing the third quarter of 2025 to the second quarter, the provisional estimate of seasonally adjusted total retail sales value increased by 1.4%, while the provisional estimate of seasonally adjusted total retail sales quantity increased by 0.5%. A spokesperson for the Hong Kong SAR Government stated that the retail industry continued to recover in September. The total retail sales value increased by 5.9% annually, with the growth rate further accelerating from the previous month. Most major retail categories saw varying degrees of sales growth. Looking ahead, the gradual improvement in local consumer sentiment in Hong Kong and the sustained growth in tourism should continue to support the retail business.