ZHOU LIU FU (06168) plans to optimize the cooperation model of operating all brands.

ZHOU LIU FU (06168) issued an announcement that after more than 21 years of steady cultivation, the ZHOU LIU FU Group has built a strong brand matrix, with the classic main brand "ZHOU LIU FU" as the core, supplemented by the emerging sub-brands "CHAOJIN" and "FENS", forming a diversified and complementary brand ecosystem. The group has achieved balanced development in franchise and self-operated models, accumulating rich experience in B-end franchise cooperation and C-end sales strength. With these core advantages, and considering the current market conditions in the gold and jewelry industry, the company plans to actively innovate, optimize the overall brand operation cooperation model, aiming to create a new profit growth engine, empower offline store expansion, and improve individual store revenue and market share. The main brand "ZHOU LIU FU" has a vast store network, and in the past two years, through structural adjustments, it has achieved efficient optimization and quality upgrades. In order to further amplify the brand's momentum, the company has introduced a new cooperation model called "joint venture stores", partnering with strong franchisees to jointly invest in and operate "Sanhao stores" (excellent location, quality products, outstanding operations). Both parties will leverage their expertise in store location selection, product selection, promotion, and retail management to share the success. This model is expected to diversify investment risks, stimulate enthusiasm for opening stores, and is expected to increase store numbers and improve individual store revenue, positively impacting the group's performance. The two emerging sub-brands are in a high-growth stage with great market potential and have distinct positioning compared to the main brand. "CHAOJIN" focuses on trendy and personalized gold products, leading the fashion trend for young consumers; "FENS" emphasizes strong design and youthful luxury inlaid products, meeting the high-end demand for quality and innovation. In response to the characteristics of these sub-brands, the company has launched the "Co-Creation Partner Program", selecting strong provincial-level agents, establishing a brand joint venture operation entity, and engaging in comprehensive cooperation. Through this platform, partners will share brand authorization, wholesale sales, C-end sales, and other multiple sources of income, achieving resource complementarity, risk sharing, and benefit sharing, jointly expanding market spaces. This program is expected to accelerate market penetration and sales growth for the sub-brands, further strengthening the group's leading position in the jewelry industry.