The Ministry of Industry and Information Technology and four other departments have launched the 2025 "Filial Piety and Love for the Elderly Shopping Season" to promote the expansion and improvement of silver-haired consumer market.

To enrich the supply of high-quality elderly products and services, promote the expansion and improvement of silver-haired consumption, and meet the increasing demand for a better life for the elderly, the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Civil Affairs, the State Administration for Market Regulation and other departments recently jointly issued a notice to deploy the work of the "Filial Piety to the Elderly Shopping Season" in 2025. The event will take place from October 21st to November 20th, 2025, adhering to the principles of government guidance, market leadership, and multi-party cooperation, through the integration of Wuxi Online Offline Communication Information Technology Co., Ltd., linking various local activities, and the participation of various entities, to carry out a series of diverse and rich activities for promoting consumption of high-quality elderly products, creating a social atmosphere of filial piety and love for the elderly. The deployment includes six key tasks: improving the supply of high-quality products, establishing new online consumption platforms, developing new offline experience scenes, strengthening precise matching between supply and demand, innovating theme service activities, and building a harmonious environment for silver-haired consumption.