HK Stock Market Move | CHICMAX (02145) rose more than 6% during trading hours. During the Han wave's Singles' Day promotion, the company's performance was outstanding, and the continued effectiveness of the company's strategy is becoming evident.

CHICMAX (02145) rose more than 6% during trading hours and was up 4.61% at the time of publication, trading at HK$92.95 with a transaction amount of HK$1395.41 million. On the news front, according to Qingyan Intelligence, domestic brands performed well on the Douyin platform during the Double 11 promotion period, with their competitiveness continuing to strengthen. From 2023 to 2025, the number of domestic brands entering the TOP5 beauty and skincare list increased from 2 to 4, with Han Shu and Proya Cosmetics ranking in the top two positions for three consecutive years, with Han Shu winning the top spot for two consecutive years. In addition, on October 13, Han Shu announced Wang Jia'er as its global spokesperson. Shenwan Hongyuan Group recently pointed out that Wang Jia'er has a global fan base, focuses on high-end image endorsement and internationalization, and has previously cooperated with international brands such as Armani, highlighting the brand momentum of Han Shu. In addition, the Double 11 promotion strategy is stable, focusing on profit and core products. The bank believes that the company's strategic implementation continues to show results, with increased focus on research and development, channel structure upgrades, diversified category expansions, precise positioning of new brands, benefiting from the rise of domestic brands and the trend of cost-effective consumption, as well as opening up incremental opportunities in the mid-to-high-end and segmented markets.