Adobe's negotiation to acquire AI video start-up company Synthesia has fallen through, with the asking price reaching as high as 3 billion US dollars.

According to informed sources, Adobe (ADBE.US) recently explored acquiring AI video startup Synthesia for around $3 billion. The sources added that the two sides failed to reach a deal due to price differences. Synthesia, headquartered in London, is a company that develops AI software, with products that can generate virtual video images of people. The report notes that the negotiations took place after Adobe invested $100 million in Synthesia in April of this year. The $3 billion offer is higher than the $2.1 billion valuation of the AI startup in a funding round in January this year. The report also mentioned that earlier this year, Synthesia had discussions with Meta Platforms (META.US) regarding a potential sale, but the talks did not progress. Currently, Synthesia is planning to raise more venture capital by the end of the year, with its valuation expected to exceed the $3 billion discussed with Adobe earlier.