HK Stock Market Move | Li Ning (02331) rises more than 4% and announces its entry into the Meituan Flash Purchase platform, laying out its instant retail channel.

LI NING (02331) rose more than 4%, and as of the time of writing, it was up 4.14% to HK$18.11, with a turnover of HK$175 million. On the news front, according to LI NING's official Weibo account, on October 20, the LI NING brand officially announced its entry into Meituan Flash Purchase, with nearly a thousand stores in nearly a hundred cities nationwide going online simultaneously. Leveraging LI NING's offline stores as pre-warehouse nodes, orders can be distributed nearby, picked quickly, and delivered immediately, significantly expanding the service radius of the original stores. Currently, consumers can one-stop shop for LI NING and LI NING YOUNG series products on Meituan Flash Purchase, covering various sports apparel and equipment such as running, basketball, comprehensive training, badminton, table tennis, outdoor activities, tennis, and Pickleball. The two parties have completed the comprehensive integration of the five core systems of products, prices, marketing, inventory, and memberships. LI NING stated that this cooperation is an important move in the brand's "single brand, multi-category, multi-channel" strategy. By deploying instant retail channels, LI NING hopes to more efficiently respond to users' equipment needs in various scenarios such as sports and fitness, seasonal shopping, and travel emergencies. In the future, the two parties will also jointly explore innovative business models such as "flash warehouses" and plan to gradually cover markets at all levels nationwide within the year. In addition, LI NING and Meituan Flash Purchase will continue to optimize user experience, launch more brand activities, and improve overall service quality.