HK Stock Market Move | NEWBORNTOWN (09911) rose more than 5% in the morning, the company's competitiveness in the Middle East and North Africa markets continues to strengthen.

NEWBORNTOWN (09911) rose by more than 5% in the morning, as of the time of writing, it has increased by 3.98% to HKD 11.5 with a trading volume of HKD 30.13 million. According to a report from Lyon, Newborntown, with its early mover advantage and operational moat, is driving revenue growth through a diversified application strategy. Its agile and light-asset business model allows for high return on equity and reliable cash flow generation. Lyon expects Newborntown's revenue and core EBIT to achieve a compound annual growth rate of 24% and 27% respectively from 2025 to 2027. Lyon initiates coverage on Newborntown with an "Outperform" rating and a target price of HKD 17.5. It is reported that Newborntown's competitiveness in the Middle East and North Africa market is continuing to strengthen. According to the company's financial reports, its business in the MENA region saw year-on-year growth of over 60% in 2024 and the first half of 2025, showing strong growth trends. Lyon points out that the MENA region has a population of over 570 million, with a median age of only 26, and internet users totaling 400 million, spending an average of over 210 minutes on social media apps daily, which is 1.5 times, 1.8 times, and 2 times the usage in the US, China, and Germany, respectively, and significantly higher than the global average of 143 minutes.