HK Stock Market Move | LAOPU GOLD (06181) rises by over 3% again, with the increase in channel development and upgrade efforts. Institutions point to the rise in gold prices as a positive for its high-end brand positioning.

LAOPU GOLD (06181) rose by over 3%, reaching a 3.3% increase to HKD 830 as of the time of reporting, with a trading volume of 1.036 billion HKD. On the news front, China Securities Co., Ltd. pointed out that since September, LAOPU GOLD has increased its efforts in channel expansion and upgrades, opening new stores in Nanjing IFC, Beijing SKP, Hong Kong Central IFC, Hangzhou MixC, renovating Xi'an SKP, refreshing Wuhan SKP, and Shanghai Hang Lung Plaza store is set to open in October. The company aims to cover the top ten high-end shopping malls in China, actively expanding to prime locations on the first and second floors. In 2026, the company will focus on optimizing and upgrading existing stores domestically, with plans to open 3-4 new stores in China, Hong Kong, Macau, Japan, and Singapore. Furthermore, after the second price increase of the year on August 25, the price of gold surged rapidly before and during the National Day holiday. LAOPU GOLD jewelry and ornaments are all sold at a fixed price, and the rapid rise in gold prices has benefited the company's sales and high-end brand positioning. The luxury aspect of gold has become stronger, with many stores experiencing high sales during the National Day and Mid-Autumn Festival period, with long queues of buyers observed. The company uses a weighted average cost method, and the impact of rising gold prices on costs will determine if there will be a third price increase plan this year.